IDG’s Publish Magazine Names Karl Elken Publisher

SAN FRANCISCO, CA, March 23, 1999 – Publish Magazine, the leading publication for graphic design and Web publishing professionals, today announced the appointment of Karl Elken as Publisher. This move strengthens Publish's commitment to help leading companies in the publishing industry effectively reach their target audiences – key decision-makers in traditional and Web publishing businesses.

Karl Elken is a veteran publishing sales executive and brings to Publish a rich background and extensive experience in technology publishing. Most recently, Elken served as the associate publisher of eMediaweekly, following nearly ten years in publishing and advertising sales. His vast experience and deep understanding of the publishing industry will significantly strengthen Publish's ability to address this fast growing, continuously changing industry. While his primary responsibility will be to lead all sales and marketing efforts, Elken will work closely with Publish Editor-in-Chief Pamela Pfiffner to keep targeted readers abreast of new publishing technologies, issues and trends, and strategically grow the publication.

Pfiffner joined Publish in December from Ziff-Davis, where she held a variety of positions including Editor in Chief of MacUser and Executive Producer of, the companion website to the cable television channel. At Publish, Pfiffner's responsibilities include managing the print magazine, the Publish website, and Publish conferences, the second of which is planned for November 3-5 in San Diego.

"This is an exciting time for Publish and for the publishing industry," Pfiffner said. "I'm looking forward to working with Karl to expand our reach into Web publishing and events, and strengthen our position as the leading source of information for cross-media publishing."

"With the dramatic evolution of the publishing industry, we are seeing significant growth in emerging market segments," said Kelly Conlin, president of IDG. "As the landscape changes, now more than ever, Publish's readers need access to a broad range of publishing information from which tools to buy, to creating content efficiently for more than one medium. We are moving aggressively to deliver timely, relevant, trusted information that addresses the changing requirements of the publishing industry, and we are delighted that Karl is on board to help us spearhead this mission."

Publish, an International Data Group (IDG) company, encompasses a print magazine – including 13 international editions, a Web site, events, conferences, and a line of books published in cooperation with IDG Books. Publish was recently named a finalist in eight categories of the 1999 Maggie Awards, including:

* Best Color Editorial Layout: Inside Report, April

* Best Promotion: Publish Mixed Platform Publishing Conference (1998)

* Best Single Editorial Illustration: "Smooth Sailing," September

* Best How-to Article: Workshop, "Colorizing Scanned Line Art," May

* Best Signed Editorial: Inside Report, April

* Best Regularly Featured Department: Makeover, May, June, November

* Best Cover: September

* Best Computer & Telecommunications/Trade Magazine: October

About Publish

Publish is aimed at graphic design and Web Publishing professionals who use computer technology for producing print, online and interactive/multimedia documents. Publish readers, who use Macintosh, Windows and/or UNIX-based systems for design, image editing, pre-press, printing and electronic distribution, rely on Publish's authoritative information to select, buy and use the most appropriate technologies.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, CIO, Macworld, Network World, PC World, Channel World, and the "…For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through (, which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries world wide. Company information is available at