IDG’s Solutions Integrator Magazine Expands Sales Force
APRIL 24, 1998–SAN MATEO, CA: Solutions Integrator, today announced the hire of two new sales representatives in the eastern region to help manage the explosive growth of the publication. Mark Schelling joins the sales team from Reseller Management where he was most recently senior regional manager. Prior to Reseller Management, Schelling held various sales positions at Hajar Associates and Penton Publishing. In his new role at Solutions Integrator, Schelling will concentrate on servicing advertisers in the northeast and mid-atlantic regions.
Also joining the sales team is Roz Burke who comes to Solutions Integrator from Reseller Management where she was an account manager. Prior to that position, Burke was with Digital News & Review where she was a regional manager. Burke will focus on growing advertiser demand for custom publishing initiatives. "As the advertising community continues to grow their support for Solutions Integrator, we’ve expanded our sales effort to meet their needs." said Steve Twombly, vice president of sales. "Solutions Integrator is committed to being the partner of choice for channel-related activities and will provide resources to make that happen."
The expansion of the sales team at Solutions Integrator comes after a recent expansion of the editorial team, as well as an enhancement to the look and feel of the publication. Dave Brambert was recently hired as executive editor covering networking. Ian Jacobs joined as senior editor covering software. Brambert was formerly with Network VAR where he was editor-in-chief; and Jacobs was previously with VarBusiness as west coast bureau chief. This continued commitment to the editorial product is also evident with the enhanced design of the publication, which debuts in the April 15th issue.
Reader response to Solutions Integrator since it’s debut in November 1997 has been continually positive. Research recently conducted among readers of Solutions Integrator indicates that–after only six issues–Solutions Integrator has made tremendous strides in gaining mindshare with readers.
"We are extremely pleased with our readership survey results at such a nascent point in our development," said John Russell, vice president and editor in chief. "We’ve been able to have a positive impact on the reader in a very short amount of time."
"The recent staffing additions of both editorial and sales talent at Solutions Integrator is testament to the total commitment on the part of IDG to this new channel initiative." said John Spensieri, president & CEO of IDG Channel Services Group. "The investments in these resources today, pave the way for further investments down the road which we fully intend to make."
Based in San Mateo, CA, Solutions Integrator debuted in November 1997 at Comdex Fall and is distributed twice a month. It is a controlled circulation magazine of 90,000 solutions integrators who provide total solutions for the complex technology needs of medium size businesses and departments of Fortune 500 companies. The editorial covers complex technology integration issues including technology assessment and implementation, IT buying practices and plans, business strategies, vendor technology roadmaps and vertical industry opportunities.
In addition to Solutions Integrator, IDG currently publishes 18 channel publications in 16 countries, serves IT resellers through trade shows such as Internet Commerce Expo (ICE) and provides channel-focused research services through its global research arm International Data Corp. (IDC). Solutions Integrator’s web site designed specifically for the technology marketing community can be found at www.solutionsintegrator.com.
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.05 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 285 computer newspapers and magazines and 500 book titles in 75 countries, led by the Channel World, Computerworld/ InfoWorld, Macworld, Network World, PC World and …For Dummies global product lines. IDG offers online users the largest network of technology specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions in 35 countries and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.