IDG’S The Industry Standard And Thestandard.Com Report Dramatic Gains In Ad Pages, Circulation, Online Page Views

BOSTON, MA – JULY, 26, 1999 – Growing faster than any other publication in its category, The Industry Standard, IDG’s pioneering, award-winning newsmagazine of the Internet Economy, and TheStandard.com (www.thestandard.com) posted tremendous gains in ad page growth, circulation, online page views, and advertiser acceptance in the last 12 months.

The Industry Standard’s advertising pages grew 140 percent from June 1998 to June 1999, with gains averaging 30 percent every quarter since the publication’s launch in late April/May 1998. The only weekly newsmagazine written specifically for Internet business decision-makers, The Industry Standard has nearly tripled its overall page count to 160 pages since its inception and now has more than 115,000 readers weekly, almost double the number of readers at launch a year ago.

Similarly, TheStandard.com has established itself as the premier online destination for news, analysis and information on the Internet Economy, registering 3.5 million monthly page views in June 1999, compared to 2 million in January 1999 – a gain of 75 percent in four months.

"In little more than a year, The Industry Standard and TheStandard.com have become the fastest growing and most valued information resources for Internet business decision-makers," said Kelly Conlin, IDG President and CEO. "Along with its conference division, The Industry Standard keeps pace with the explosive growth of Internet business opportunities – measuring, analyzing and reporting on the key developments and the powerful decision-makers responsible for building the Internet Economy."

A tremendous response from advertisers underscores The Industry Standard’s success in addressing the Internet’s effect on businesses everywhere. In the last 12 months, The Industry Standard has secured stronger advertiser acceptance than any other publication in its category with 357 advertisers. Fast Company ended the same period with 304 advertisers, and Business 2.0 had 131 advertisers (source: The Auditor, July 1999). The Industry Standard’s advertisers span the broad spectrum of businesses looking to the Internet as an important strategic weapon, and include Absolut, American Airlines, Gap, IBM, Hewlett-Packard, PricewaterhouseCoopers, and Victoria’s Secret, among others.

The Industry Standard’s Conferences Open to Rave Reviews

Expanding its portfolio of services for Internet business decision-makers, The Industry Standard’s has launched two executive-level conferences in 1999. Internet Summit 99, held this week in Laguna Niguel, CA, drew a crowd of 550 senior executives in the Internet industry. The conference, which was oversubscribed in just weeks, included presentations, interviews, and panel discussions with business luminaries such as Jeff Bezos of Amazon.com, David Pottruck of Charles Schwab, and John Doerr of venture capital firm Kleiner Perkins Caulfield & Byers. More information on Internet Summit 99 can be found at http://www.thestandard.com/summit99. From September 29 – October 2, The Industry Standard will host Net Returns 2000 in Aspen, CO (www.thestandard.com/netreturns). The conference, which is expected to draw more than 400 attendees, will take an in-depth look at how companies are integrating the Internet into their business operations, linking major corporate functions with major industry sectors.

The phenomenal success of The Industry Standard and TheStandard.com is further evidenced by the numerous awards for editorial, marketing and general excellence they have received since their inception: A National Magazine Award Nomination for General Excellence in New Media, for TheStandard.com; five awards from the American Society of Business Press Editors; a Tenagra Award for interactive marketing excellence; four Maggie Award nominations; a Computer Press Association nomination; and citations from Brill’s Content, Business Marketing and Yahoo! Internet Life. Furthermore, Jonathan Weber, editor-in-chief of The Industry Standard, was recently named one of Marketing Computer’s Most Influential Journalists.

About The Industry Standard

Headquartered in San Francisco and located on the Web at http://www.thestandard.com, The Industry Standard is the essential source of information and services for the Internet Economy and provides coverage of the people, companies and business models driving this new economy. Through its print magazine, online publication, industry newsletters and conference programs, The Industry Standard serves a dynamic audience of Internet business strategists with news analysis, commentary, industry metrics and special coverage of areas such as business model reviews and executive recruiting. The Industry Standard is owned by IDG's Internet Industry Publishing. The Industry Standard also operates bureaus in New York and Washington, D.C.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the "…For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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