IDG’s Webshopper.com Announces a Redesign and New Alliance with Pricescan.com

(SAN FRANCISCO, CA; FEBRUARY 14, 2000) — Buying information site WebShopper.com (www.webshopper.com) has just announced a site redesign and strategic partnership with PriceSCAN.com (www.pricescan.com), the industry’s premier unbiased pricing engine. The new, co-branded site combines PriceSCAN’s powerful shopping bot technology with WebShopper’s unique online buying service, which offers computer product buyers the convenience of online purchasing with the reassurance of independent, comprehensive product reviews from IDG’s award-winning publications, such as PC World.

Now powered by PriceSCAN’s proprietary agent and database technology, WebShopper expands its product selections to 2 million books and more than 15,000 computer and electronic products offered by nearly 1,000 vendors—both on the Internet and off. Unlike some other shopping agents, PriceSCAN does not charge vendors to list their prices, and search results always rank the lowest prices first. WebShopper also includes PriceSCAN’s price trend graphs, which allow buyers to pin-point the optimum time to buy a product by tracking its pricing life cycle. Soon-to-be-added product categories will include movies, music, office equipment, sporting goods, video games, and watches.

"WebShopper’s role is that of an objective consumer advocate," said Andrew Eisner, WebShopper’s General Manager. "The service does not endorse any particular product or reseller, nor does it alter editorial content. Instead, WebShopper pairs PC World’s expert reviews and advice with the vast number of products available in the PriceSCAN database. When shoppers search for a product, they not only have the latest product information at their fingertips, they also find the vendor with the lowest price."

Since its initial launch in 1997, WebShopper has built up a valuable audience of active computer product buyers. According to the latest demographic information from @plan’s Winter 2000 release, in the last six months, 94% of WebShopper’s visitors shopped online, 68% shopped for software online, and 73% purchased a product via the Internet. PriceSCAN attracts an even higher composition of e-buyers, with 77% reporting an online purchase in the last six months. The @plan data also shows WebShopper is competitive with CNET Shopper and computershopper.com in composition of buyers who bought computer peripherals, hardware and software for work–demonstrating its strong reach to this important segment of business purchasers.

The bottom line: WebShopper brings together trusted product reviews and smart advice with up-to-date pricing information to help consumers make more informed buying decisions.

To kick off the re-launch, WebShopper will drive traffic to the site with sweepstakes promotions, print and online advertising in sister IDG properties, cross-promotions and sponsorships in PC World’s popular e-mail newsletters, a promotional link on the pcworld.com home page, and more.

About PriceSCAN.com, Inc.

A privately held corporation, PriceSCAN.com (http://www.pricescan.com) is the Web’s premier guide to finding the best price on millions of products. Saving consumers money and taking the hassle out of shopping, PriceSCAN.com currently tracks product and pricing information for books, computers, electronics, movies, music, office equipment, sporting goods, video games and watches–with many more categories to come. PriceSCAN.com’s proprietary agent and database technology provides highly accurate data on both on-line and off-line vendors. With 426,000 unique visitors per month (Media Metrix, December 1999), PriceSCAN.com is unbiased, fast and free.

About PC World Communciations, Inc:

PC World Communications, Inc. is the publisher of PC World (www.pcworld.com) and WebShopper (www.webshopper.com) and is a subsidiary of IDG, the world’s leading IT media, research and exposition company. The winner of the 1999 Grand Neal Award for editorial excellence, PC World is the world’s largest computer publication with a circulation rate base of 1.25 million. With more than 1.7 million unique visitors per month (Media Metrix, December 1999), pcworld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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