Inaugural Wireless Sensing Solutions Event Demonstrates Promise of Burgeoning Industry

FRAMINGHAM, MA – October 13, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and solutions, today announced that the wireless sensor networking industry came together at the industry’s first solutions-based event, Wireless Sensing Solutions™. The powerful wireless sensor networking technology available today – combined with the existing and potential applications showcased at the event – provided attendees with a path to a solution set that had previously not been available in the marketplace.

The event, held September 21-22 at the Donald E. Stephens Convention Center in Rosemont, Illinois, featured exhibits of and presentations about the latest wireless sensor network deployments by the leading industry OEMs and systems integrators. Wireless Sensing Solutions is the only event that has showcased successful implementations; more importantly, it focused on the pathway which will enable successful implementations in the short-term.

The conference gathered key constituencies in such areas as industrial and building automation, defense and homeland security, municipal applications, supply chain and health care and provided valuable insight about the vendors, applications and standards driving the future of wireless sensor networking marketplace.

According to GMD Resources, Fueldog Events’ Consulting and Research affiliate, this market is anticipated to grow to over $10 billion in sales by 2010. Wireless sensing unit sales should grow from less than 30 million units today to close to 1 billion in that same period.

During a series of presentations, attendees heard from industry leaders on the front lines who are providing tangible benefits by using wireless sensors. Dan Sheflin, CTO and vice president of advanced technology for automation and controls at Honeywell International, delivered the keynote presentation revealing how the company has successfully incorporated intelligent sensors into its products. “Wireless Sensor Networking – The Future is Now” explored how wireless sensor networks have changed the business of one of the largest diversified technology and manufacturing suppliers. Sheflin illustrated how companies like Honeywell are paving the way in this industry.

Peter Fuhr, chief scientist at RAE Systems, moderated a panel of experts and practitioners in a session titled “30 Applications in 60 Minutes.” In a fast-paced and practical session, users of wireless sensor networks gave a glimpse into the wide range of real-world installations by displaying applications that are being implemented now, or that are being implemented in the near future. A few of the many wireless communications applications discussed included automobile sensors, DVD remote controls, spacecraft command and control and hazmat alerts.

Joe Dada, CEO of Smarthome examined the advances in residential automation enabled by the wireless sensor approach in a session titled “Smart Homes: Bringing Wireless Sensors to the Residence.” Dada showed how his company is using wireless sensors to enable home networks for voice and data communications, remote control, security as well as energy and environmental automation. He discussed the key products and technologies available today and also addressed the opportunities for applying enterprise-class systems in cost-effective, residential settings.

Presentations from industry leading systems integrators such as Invensys, Teng Associates and others helped to encourage attendees about the growth possibilities and validity of this market.

“The information at Wireless Sensing Solutions was very good for CTOs and management who make decisions on directions to take their company in the near future,” said Mark McKelvin of Sandia National Laboratories.

Within the Wireless Sensing Solutions exhibitor showcase, developers of wireless sensing solutions gathered to demonstrate the newest technology, such as a product line introduced at the conference by Point Six Wireless that includes temperature, AMR pulse counter, humidity, thermistor, light, vibration and motion sensors, as well as, analog and digital I/O modules. Other companies showcasing solutions included Millennial Net, Dust Networks, Sensicast and EnOcean, among others. Industry alliance groups at the event included ZigBee Alliance, WINA, CABA and China Supply Chain Council.

In the upcoming months, IDG World Expo will be making available an interactive Web portal for the community featuring continued discussions, latest trends, a series of industry-related Webcasts, research and valuable resources. The next Wireless Sensing Solutions conference is scheduled to take place in September 2005. For more information on the event, visit www.wssconference.com.

About Wireless Sensing Solutions

Wireless Sensing Solutions is a new event for the budding industry of wireless sensor networking. The event explores the promise of wireless sensor networking – based on sophisticated mesh networking techniques – while providing a unique forum for design engineers, product development managers, system and application developers and executive management to discuss evolving standards, interoperability, technologies and product strategy. Partners and sponsors of the event include: Millennial Net, Dust Networks, Sensicast, PointSix Wireless, ZigBee Alliance, Continental Automated Buildings Association, Wireless Industrial Networking Association, M2M Magazine, RFID Journal and InfoWorld. For more information, visit www.wssconference.com.

About FuelDog Events

FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and solutions. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Bio•IT World Conference + Expo™, Portable Power Conference & Expo™, Wireless Sensing Solutions™, WinSEC™, Context™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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