Increasing Preference for Tablets Combines with Fluctuating Exchange Rates to Hamper Turkish PC Market in Q4 2013

20 Feb 2014 

The Turkish PC market suffered a steep year-on-year decline in shipments during the final quarter of 2013, according to International Data Corporation. The global ICT market intelligence and research firm's latest figures show overall PC shipments into the country dipped 21.8% in Q4 2013 to total 845,433 units. This was despite a number of large public sector projects being delivered in the desktop segment and the aggressive approach adopted by numerous vendors in pushing their portable shipments into the country.

"The PC market continued to be negatively impacted by various macroeconomic factors during the final quarter of the year, as well as by the rapidly accelerating switch to tablet PCs in the consumer segment," says Asli Kockal, a senior research analyst at IDC Turkey. "While some public sector project deliveries took place in the desktop space, exchange-rate fluctuations had an extremely negative impact on consumer demand. Additionally, some notebook vendors were much less aggressive in pushing their products into the market as a result of ongoing re-organization processes and changes in strategy."

On the supply side, Lenovo headed the overall Turkish PC market in Q4 2013 market with 17.3% share of the market's volume. The vendor also captured the largest share of the market's portable segment. Asus ranked second overall, followed by HP in third place.

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The core of IDC's Europe, Middle East and Africa Quarterly PC Tracker service is a comprehensive electronic database detailing changes and trends in the highly competitive PC market, covering vendors, brands, customer segments, distribution channels, pricing, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. Built on the foundation of IDC's network of country-level quarterly PC tracking services, this service's bottom-up methodology delivers an accurate view of the PC market from those closest to it.