Independent Study Confirms IDG’s Computerworld Is Number One in Readership
FRAMINGHAM, MA – OCTOBER 15, 2003 – Confirming its role as the "Voice of IT Management," IDG's Computerworld today announced it has the largest readership of any Enterprise IT publication, reaching over 450,000 more readers each week than InformationWeek and almost double the readers of eWeek, according to the IntelliQuest 2003 CIMS v10.0 Business Influencer Study.
In addition, the study confirmed that Computerworld has the best reach among its competitors to senior IT management in large companies (1,000 or more employees), the core readers of the publication. Computerworld was also shown to have the best reach of purchasers of every major technology category – computer software, servers, storage and wireless, to name a few.
"The real story here is not about reach, however, but reader affinity. Computerworld is the only publication specifically written and edited for senior IT management in midsize to large companies, and the only publication that writes from the user perspective," said Bob Carrigan, publisher and CEO of Computerworld. "Our reader-focused approach has already been rewarded by the unparalleled number of editorial awards we've received over the past five years. This syndicated study now gives us more validation as it puts us on top of all the measures of reader affinity, showing that our readers are reading more issues, and more of each issue."
The study found that Computerworld reaches more loyal readers than any other IT publication, as evidenced by the following affinity scores:
Readers of 3 or 4 out of 4 issues:
Readers of 50% or more of the issue:
Readers who read ads very/extremely closely:
Carrigan went on to say, "This study has helped verify that our quality and reader-focused editorial approach leads to better readership, which translates into more exposure for our advertisers. Our readers value our approach of presenting all issues from their perspective, and they reward us by reading Computerworld first and most."
Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of IT management. Through its weekly print publication, Computerworld.com website, focused conference series and custom research, Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network. Computerworld has won more than 100 print and online awards for editorial and design excellence in the past five years, including a Jesse H. Neal Award for "Best News Coverage," 22 ASBPE awards and BtoB Magazine's "Media Power 50" in 2003. In print since 1967, Computerworld currently has a guaranteed rate base of 180,000, a total print audience of 1,869,000 (according to IntelliQuest CIMS v.10.0), and an online audience of over 900,000 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT management are available at www.computerworld.com.
Computerworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.