Information Markets Corp. to Provide Information Services to More Than One Million Visitors to Mac Publishing Web Sites

NEW YORK– 12/17/9 — Information Markets Corp. (IMC), provider of live online question/answer marketplaces today announced a partnership with Mac Publishing, L.L.C., the leader in online publishing for the Macintosh community. The partnership will allow the one million plus users of Mac Publishing's Web sites direct access to IMC's innovative technology.

Information Markets Corp. provides an information exchange that will integrate next generation question and answer capabilities into Mac Publishing's family of web sites. IMC's technology allows all Web users to obtain answers to their questions in a timely and professional way. Users are able to pose direct questions to an active marketplace of experts who then bid for the opportunity to provide answers. The availability of an information market will dramatically enhance existing technical support options.

"At Information Markets Corp. we love the Macintosh," said Michael Stern, CEO of Information Markets Corp. "This partnership provides an exciting opportunity for us to participate in the Mac community."

This landmark partnership extends Mac Publishing's leadership position in the Macintosh marketplace. By providing direct access to the information marketplace, visitors to Mac Publishing Web sites are uniquely positioned to participate in the future of the Internet.

"As the premiere resource for Macintosh information, Mac Publishing is pleased to partner with Information Markets Corp. to broaden the range of options available to our readers," stated Colin Crawford, President & CEO of Mac Publishing, L.L.C.

Information Markets Corp.

Information Markets Corp.'s flagship service,, provides instantaneous and anonymous one-to-one transactional exchange of specific information in response to individual requests. The Software & Information Industry Association recently named Information Markets Corp. as "one of the most exciting start-ups for the Year 2000." The company has generated considerable interest in the academic and computer communities. Investors in the company include Ms. Esther Dyson, Chairman of Edventure Holdings, as well as venture capital and investment firms including NextPoint Partners.

MacPublishing, L.L.C.

Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and web sites. Every month the award-winning Macworld magazine reaches 1.6 million readers, while the Mac Publishing web presence garners an average of 1.2 million unique visitors. The Mac Publishing sites include:,,,, Headquartered in San Francisco, Mac Publishing is a joint venture between Ziff – Davis Inc. and International Data Group.