InfoWorld and PC World Select ITworld.com to Deliver Broadband Interactive Marketing Programs

SOUTHBOROUGH, MA – JANUARY 7, 2002 – ITworld.com, an online publisher of news, educational content and broadband interactive media for the IT community, today announced that they have signed on two new publishing partners, InfoWorld Media Group and PC World Communications, Inc. to co-market custom webcast programs delivered via the ITwebcast Broadband Interactive Marketing Platform. As part of this effort, PCWorld.com and InfoWorld will work closely with ITworld.com to deliver innovative broadband programming to their collective audience base while simultaneously maximizing product exposure and leads for technology companies. These latest companies bring the total number of high tech publishing partners for ITworld.com to ten, further establishing ITworld.com as the leader in this highly competitive webcasting marketplace.

 

Taking advantage of ITworld.com's commanding broadband interactive marketing technology, these two new partners will be able to deliver original webcast programs, while expanding their reach beyond their own unique audiences to include ITworld.com's audience of IT executives from a full range of functional areas. PCWorld.com, the Web's trusted resource for management-level buyers and users of computer products, and InfoWorld, the IT newsweekly that defines technology for business, will employ ITworld.com's new webcast platform to generate high-quality sales leads for their advertisers.

The highly interactive ITwebcast platform combines high-resolution video and audio, slide and Web page presentations, search functionality, multi-language transcripts, an interactive Q&A and polling capability and numerous other resources designed to provide an engaging viewer experience. The ITwebcast player supports numerous modes of navigation much like what is expected from top-notch web sites. In addition, a complete lead lifecycle management and reporting system complements the front-end player, ensuring excellent customer relationship management through the registration, program viewing, and all post-event follow-up activities.

"ITworld's webcasting capabilities will enable us to meet and exceed the expectations of our audience, as we present the latest in information technology via this dynamic Web marketing medium," said Michael Carroll, Associate Publisher, Market Development at PC World Communications.

"The decision to work with ITworld's ITwebcast platform was simple, because of their advanced technology, proven experience, and strong audience development capabilities," said Julie Ekstrom, Director Online Sales, at InfoWorld Media Group.

"The addition of these two highly trusted brands further establishes us as the preferred broadband programming partner across the spectrum of information technology publishing" said Bill Reinstein, president and CEO of ITworld.com. "In turn, we will benefit significantly from the impressive audiences that both PCWorld.com and InfoWorld will introduce to these innovative programs."

ITworld has produced over 250 successful webcasts for many of today's technology giants, including Microsoft, IBM, Compaq, Dell, 3Com, Sprint, Genuity and General Electric. The ITwebcast player only requires that viewers have Real Player or Windows Media Player installed on their systems. For a complete list of webcasts currently on-demand, please visit http://www.itworld.com/webcasts.

About ITworld.com

ITworld.com (http://www.itworld.com) is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of ITworld.com lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, ITworld.com is changing the way you view IT.

About PCWorld.com

PCWorld.com is the Web's trusted resource for management-level buyers and users of computer products, reaching an average of 1.4 million unique visitors per month (Media Metrix, July – November 2001). The site offers quick access to authoritative reviews of computer products, the most current product pricing information, continuously updated news, an extensive library of carefully evaluated freeware and shareware, interactive tools, and free newsletters. The winner of three Maggie Awards for Best Online Publication, PCWorld.com helps business managers plan, buy, integrate, and use computer products for work and home alike.

About InfoWorld Media Group

InfoWorld Media Group delivers in-depth coverage and evaluation of IT products for technology experts involved in major purchase decisions for their companies. InfoWorld Media Group is a division of IDG, the world's leading technology, media, research, and event company. To learn more about InfoWorld, go to www.infoworld.com.

About IDG

ITworld.com, PC World and InfoWorld are all business units of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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