InfoWorld Brings Back Industry Executive to Lead Event Sales Efforts
SAN FRANCISCO, CA — September 17, 2007 — IDG's InfoWorld, the leading integrated media brand for IT Solutions Management, today announced that Dave Colford has been hired as Vice President, Business Development, Events. A tech media veteran who had previously been National Advertising Director for InfoWorld before holding senior positions at Primedia, Ziff and CMP, Colford returns to InfoWorld at a time when its events business is growing rapidly.
Working out of the company's New Jersey offices, Colford will work closely with Jill Martay, InfoWorld's vice president of events, and will report directly to Matt Sweeney, president and CEO of InfoWorld and Computerworld. He will oversee event revenue and continue to build on InfoWorld's model of developing integrated packages across face-to-face, online, print and research platforms that focus on a specific theme.
"In the past two years InfoWorld has been able to build an extremely successful events business around a unique model that focuses on emerging technologies like SOA and virtualization," said Sweeney. "With Colford leading the sales efforts for these events, we are positioned for continued success in this area and will be able to build out an events portfolio based on other leading technology categories."
Colford started his career in events at CMP in the mid-1990s. He later headed up the national sales effort at InfoWorld before serving as a group publisher at Primedia and then executive sales director in the custom solutions group at Ziff. In his most recent role as Director of Custom and Branded events at CMP, he was able to drive revenue growth of over 300% for their core events and launched their custom event business, which now represents a substantial portion of the company's event revenue.
"I'm very happy to be returning to InfoWorld and IDG at a time when the company's events business is seeing unprecedented growth," said Colford. "My years in media have shown me that content is king when building a successful event, and InfoWorld and IDG are leading the way in this regard."
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, social media, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com .
InfoWorld is a business unit of International Data Group (IDG), the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at idg.com. Note: All product and company names are trademarks of their respective companies.