InfoWorld Media Group Selects a.k.a. Euro RSCG As Advertising Agency Of Record

SAN MATEO, CA – JANUARY 10, 2001 – InfoWorld Media Group, an IDG company, announced today that it has selected a.k.a. Euro RSCG, the West Coast flagship agency for Euro RSCG Worldwide, as its advertising agency of record. InfoWorld Media Group is the latest addition to the year-old San Francisco agency’s fast-growing client roster that includes The Picture People (a Hallmark company), Philips, Dialpad Communications, AllAdvantage.com and Tony LaRussa’s Animal Rescue Foundation (ARF).

 

As the new breed of agency in the ever-evolving Bay Area, we’ve been carefully focusing our first year on building significant relationships with substantial companies that can most benefit from what we deliver strategic and creative help with brand creation, brand transformation or brand evolution, said Michael Kantrow, managing partner and CEO, a.k.a. InfoWorld Media Group represents an incredible opportunity for us to join forces with a company that’s aggressively facing brand evolution — from a content and distribution perspective. We feel confident that we’ve got the unique experience and approach, and the right chemistry with their team, to help this successful technology publication seize a business opportunity at an interesting moment in time for the technology publishing industry.

a.k.a offers a unique approach to building a brand strategy as well as expertise in the integration of print, online and event channels, said Marc Reed, chief marketing officer, InfoWorld Media Group. We look forward to a long and successful partnership between a.k.a and InfoWorld.

There are few instances where an agency has the chance to collaborate with such a well-respected publication that’s in the process of evolving its whole brand — from the personality and editorial vision of the magazine itself, to the online presence, to advertising and all forms of marketing communications, said Kevin McCarthy, a.k.a. partner and chief creative officer. These types of dynamic opportunities and client relationships are exactly why we’ve created

a.k.a. in the non-traditional way that we have. Companies and clients can tap and maximize on our team’s capability and commitment to thinking and working creatively across all forms of communication.

About InfoWorld Media Group

InfoWorld Media Group delivers in-depth analysis of enterprise technology and strategies combined to deliver insight into vital business solutions through its integrated print, online and events channels. In an era when technology is more critical to business success than ever before, InfoWorld Media Group provides senior IT level expertise for executives such as CTOs and CIOs on how technology drives specific business benefits such as revenue growth, relationship management, and enhancing organizational efficiencies.

InfoWorld Media Group's coverage of key technologies, products and trends that assist IT professionals in leveraging technology for business advantage is substantiated by original research done in InfoWorld's $23 million, dedicated multi-platform, enterprise test center. Since 1978, InfoWorld has performed the industry's most trusted testing of technology and products. To learn more about InfoWorld, go to www.infoworld.com.

Headquartered in San Mateo, Calif., InfoWorld Media Group is a wholly owned independent business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at www.idg.com.

About a.k.a. Euro RSCG

a.k.a. Euro RSCG is a brand-centric communications agency founded and created for the 21st century. With an experienced team of strategic and creative marketing communications professionals, the agency is organized around partner-led teams who furiously collaborate in war rooms, not in separate departments, mediums, or disciplines — with the idea that creativity can, and does, drive business results. a.k.a. Euro RSCG is the West Coast flagship office of Euro RSCG Worldwide, the world’s fifth-largest global agency network. Headquartered in New York City, Euro RSCG Worldwide is comprised of more than 200 advertising and marketing services agencies in 75 countries. a.k.a Euro RSCG is also part of Euro RSCG Interaction, Euro RSCG's top-ranked interactive agency network that was recently selected by Adweek magazine as one of the ten most influential and progressive interactive agencies of the year.

Euro RSCG Worldwide is the largest unit of the Havas Advertising Group, the world’s fourth-largest communications group, listed on the Nasdaq (HADV) and on France’s La Bourse.

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