InfoWorld’s Audience Ranks #1 for Technology Purchase Leaders Among IT Weeklies
SAN FRANCISCO, CA – OCTOBER 10, 2005 – IDG's InfoWorld, the leading integrated media brand for strategic technology decision-making, ranks number one among competitive IT weeklies in composition of influencers in leadership roles for technology buying for key categories (referenced below) at their organizations, according to the IntelliQuest CIMS Business Influencer Study 2005.
InfoWorld's strength extends across the IT weekly segment, posting a significant 86,000 reach advantage (+15.8%) over key competitor, eWeek. The result is a dynamic environment for marketers to advertise their technology solutions more efficiently and cost-effectively to an average issue audience of 631,000 technology influencers.
InfoWorld's Reach Advantage Over eWeek
Average Issue Audience InfoWorld Reach Advantage
InfoWorld 631,000 86,000 (15.8%)
Source: Average Issue Audience, IntelliQuest CIMS 2005, Business
Influencer Study, Millward Brown, Inc., October 2005
"Technology marketers demand performance and ROI from their media partners," said Bob Ostrow, president and publisher of InfoWorld. "InfoWorld's momentum, leading segment performance and significant reach over eWeek underscore investments in editorial and audience development."
InfoWorld's Audience #1 in Primary Purchase Leaders
Reflecting the brand's technology and strategy coverage, InfoWorld's readers are most likely to be charged with primary responsibility or to lead initiatives to purchase across key categories.
InfoWorld eWeek InformationWeek
Application software 54.3% 51.6% 49.1%
equipment (any) 49.5% 43.8% 47.0%
server appliances) 44.3% 41.8% 38.6%
Services 59.9% 58.2% 54.2%
Source: Audience composition, IntelliQuest CIMS 2005, Business Influencer Study, Millward Brown, Inc., October 2005.
Primary responsibility or leading initiatives to purchase for company in each category (Question 3D).
About InfoWorld Media Group
InfoWorld Media Group helps senior technologists connect technology and business strategy for maximum impact at their organizations. Through integrated channels including online, events, demand generation and a weekly print magazine, InfoWorld reaches the most influential senior-level information technologists — those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com .
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .
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