InfoWorld’s SOA Executive Forum Attracts Top Vendors Driving the Future of Service-Oriented Architecture

SAN FRANCISCO, CA – APRIL 17, 2006 – IDG's InfoWorld, the leading integrated media brand for IT Solutions Management, today announced key sponsors for the next SOA Executive Forum. InfoWorld's sixth SOA Executive Forum event takes place on May 16th and 17th at the Roosevelt Hotel in New York City. BEA Systems is again the cornerstone sponsor. HP, IBM, and Software AG are platinum sponsors. Gold-level sponsors include ActiveGrid, DataSynapse, Infravio, SOA Leaders (including AmberPoint, Parasoft, Reactivity, Systinet and ThoughtWorks), SOA Software, and Sonic Software. InfoWorld's success follows several highly regarded and well-attended events, most recently on March 16th in San Francisco, CA. More information about SOA Executive Forum and the event sponsors is available at:

InfoWorld's integrated sponsorship packages help SOA Executive Forum vendor partners market their solutions to senior technology and business decision-makers using a cross-media approach including face-to-face, online, and print media offerings. All levels of sponsorship include branding and networking at the May event, participation in an online "Spotlight" focused on SOA (Webcasts, white papers, news about SOA), print advertising promoting solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event.

"SOA Executive Forum continues to grow and is the definitive event for connecting IT and business leaders driving SOA at their organizations with key vendor partners," said Jill Martay, InfoWorld's director of events. "Within one year, InfoWorld helped champion and define an emerging segment — SOA — that continues to expand throughout 2006 and beyond. As traditional technology categories expand and diversify, InfoWorld will continue to innovate across additional and emerging topic areas, using a cross-media approach that includes events, online, and print."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $1195, with InfoWorld subscriber and other discounts available. Visit for more information.

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at