InfoWorld’s SOA Executive Forum Draws Top Vendors Driving the Future of Service-Oriented Architecture; Underscores Strong Market Demand Among Senior Technologists

SAN FRANCISCO, CA – NOVEMBER 2, 2005 – IDG's InfoWorld, the leading integrated media brand for strategic technology decision-making, today announced all key sponsors for SOA Executive Forum. The event series, focused on service-oriented architecture, takes place on November 7-8 at the Roosevelt Hotel in New York. BEA Systems is the cornerstone sponsor of the event. HP, IBM, Intel, and SOA Leaders (AmberPoint, Parasoft, Reactivity, Sonic Software, Systinet and ThoughtWorks) are platinum sponsors. Gold-level sponsors include Cisco Systems, Infravio, InterSystems, Layer 7 Technologies, and SOA Software. This success follows the sponsorship sell-out of two previous SOA Executive Forum events in May. More information about SOA Executive Forum and the event sponsors is available at: .

InfoWorld's integrated sponsorship packages help SOA Executive Forum vendor partners market their solutions to senior technology and business decision-makers using a cross-media approach including face-to-face, online, and print media offerings. All levels of sponsorship include branding and networking at the November event, participation in an online "Spotlight" focused on SOA (Webcasts, white papers, news about SOA), print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event.

"IT buyers seek out information in a variety of mediums based on different needs within their purchase process," said Jill Martay, InfoWorld's Director of Events. "This program helps vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $2395, with InfoWorld subscriber and other discounts available. Visit for more information.

A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits.

About InfoWorld Media Group

InfoWorld Media Group helps senior technologists connect technology and business strategy for maximum impact at their organizations. Through integrated channels including online, events, demand generation and a weekly print magazine, InfoWorld reaches the most influential senior-level information technologists — those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .

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