InfoWorld’s SOA Executive Forum Features Case Studies by Pfizer and Lehman Bros. plus More Avenues for Attendee Involvement ; InfoWorld’s SOA Executive Forum Will Take Place November 7-8, 2007 at the Millennium Broadway Hotel, New York City With a Focus on Building a Foundation for Continuous Change

SAN FRANCISCO, CA – OCTOBER 16, 2007 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced additions to the agenda for its ninth SOA Executive Forum taking place November 7(th) and 8(th) at New York City’s Millennium Broadway Hotel. The executive-level event provides real-world guidance and best practices for dynamically managing the IT environment. November’s agenda features dynamic stories from best-laid SOA plans to successful implementation from end users including keynoters Lehman Bros. and Pfizer, the American Psychological Association, Austin Energy, Comcast, GE Money, Level 3, Railinc Corp., TIAA-CREF and Wachovia Corp. Plus, the event – at a new location – will feature a full day (9:30 a.m. to 5:30 p.m.) tutorial track run concurrently with Day Two of the event.

ZapThink’s Managing Partner and InfoWorld’s own SOA blogger David Linthicum will offer a daylong tutorial crash course on SOA, while InfoWorld contributor and Brigham Young University Professor Phillip Windley will give an intensive tutorial on SOA governance. The complete agenda is available online at:

In addition to the dynamic case studies, interactive panel discussions and tutorial track, the event offers new avenues for attendees to get involved both pre-event and onsite. A new Pitch the CIO Contest running on YouTube offers attendees the chance to practice their SOA sell with the opportunity to win an iPhone and valuable feedback from InfoWorld editors and their peers. InfoWorld has also launched a new Facebook community for attendees, alumni speakers and InfoWorld editors to converse on everything SOA. Plus, the sessions have been designed to maximize attendee participation onsite with room for questions to be answered throughout the agenda. For more details on these initiatives and to register, visit:

Passes to attend InfoWorld's SOA Executive Forum are priced at $1,295, with credential, subscriber and early registration discounts available. The tutorial track has limited availability and is priced at $895 with early registration discounts available. Members of the press using promotional code SOAPRESS are eligible for complimentary registration to the main forum.

InfoWorld’s SOA Forum continues to attract support from top SOA vendors, including: BEA Systems (Cornerstone sponsor); Oracle Corporation (Diamond-level sponsor); Accenture/Sun Microsystems, IONA Technologies, Progress Software and Software AG (Gold-level sponsors); and Mindreef (Kiosk Gallery sponsor).

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including E for All Expo, LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at .

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