Insight24 and PC World Partner to Deliver Webcasts, Podcasts, Videos and Online Demos to PCWorld.com
SAN FRANCISCO, CA – October 11, 2007 – Insight24 ( www.Insight24.com ), the leading business-to-business rich media network, today announced a content syndication partnership to deliver technology rich media content on PC World's new, expanded PCW Business Center. Timely and relevant webcasts, podcasts, video and online demos aggregated by Insight24 will be incorporated as part of the PCW Business Center, an online resource of business content for technology decision makers in small to medium-sized businesses.
Under the terms of this agreement, Insight24 will be the premier provider of business and technology rich media content to the PCW Business Center's Resource section. With podcasts, videos, webcasts and online demos in over 30 business and technology categories, Insight24 will provide a cross-section of high-quality, educational content to the PCW Business Center. This will enable viewers to research, evaluate and compare technology solutions and vendors for their business needs.
"PC World's award-winning technology coverage provides our readers in-depth analysis of technology products, trends and solutions," explained Stephan Scherzer, SVP/general manager of PCWorld.com and Macworld.com. "Incorporating Insight24's vast library of technology rich media content into our PCW Business Center underscores our commitment to provide our readers with the resources they need to make informed business and technology decisions."
"We are honored to partner with PC World, one of the preeminent online technology resources worldwide," stated Tom Masotto, Vice President of Business Development, ON24. "By aggregating rich media content from leading companies, we are providing rapidly growing small and medium-sized businesses the information, intelligence and insight they need for their companies."
Insight24 includes over 5,000 pieces of B2B rich media content from more than 160 participating companies. With the addition of PC World to Insight24's rapidly growing syndication network, Insight24 reaches over 8 million unique monthly viewers, enabling content providers to extend the life of their rich media content and increase ROI of their marketing initiatives.
About PC World
PC World Communications, Inc., a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company, is the publisher of PC World, PCWorld.com, and home of the PC World Test Center. The winner of the 2007 Maggie Award for Best Computer Magazine, PC World has a readership of 4 million total purchase influencers (IntelliQuest CIMS, Spring 2007: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 6.8 million unique visitors per month (HBX, June 2007 – August 2007), PCWorld.com is the winner of the 2007 ASBPE Award for Web Publication of the Year and a leading online resource for technology product buyers and users, offering them Solutions for a Connected World™.
Insight24(SM) ( www.Insight24.com ) is a business-to-business rich media network of webcasts, podcasts, videos, and online demos for business and technology professionals. Insight24 is the first, and only, comprehensive rich media network that provides timely and relevant B2B rich media content to research business and technology solutions, compare vendors, and view industry trends. The Insight24 Network is powered by ON24, Inc. ( www.ON24.com ), the leading global provider of webcasting and rich media marketing solutions.