Intelliquest CIMS Study Reports IDG Infoworld’s Average Issue Audience Surges

SAN MATEO, CA – OCTOBER 5, 2001 – InfoWorld, the weekly magazine that delivers in-depth analysis of enterprise technology and strategies, today announced that the new Intelliquest Computer Industry Media Study (CIMS v 8.0) shows a surge in InfoWorld’s Average Issue Audience (AIA) to 1,495,046. In addition, the study shows that InfoWorld reaches the top IT decision makers with higher average spending budgets for all products and services – ranking fourth out of the 87 publications in the study. These results demonstrate InfoWorld's power to reach its target audience – the top IT decision makers with its award-winning editorial, news coverage, in-depth analysis and test center research.

 

"It's clear from these results that InfoWorld’s major May redesign has truly resonated with readers – a readership whose feedback we relied on to create the new InfoWorld," said InfoWorld Editor in Chief Michael Vizard. "As the pace of technology innovation continues to accelerate, readers depend on InfoWorld more than ever to help make sound decisions on technology purchases that meet their business goals."

"At InfoWorld, we’ve charted an aggressive course for success that first and foremost takes into consideration the needs of our readership," stated Robert G. Magnuson, President and CEO of InfoWorld Media Group. "These results underscore the value of InfoWorld’s editorial to the serious technology leaders."

During the past decade, InfoWorld has been a knowledge resource for syndicated research. For more information, email research@infoworld.com.

About IDG’s InfoWorld Media Group

InfoWorld Media Group delivers in-depth analysis of enterprise technology and strategies combined to deliver insight into vital business solutions through its integrated online, print, research and events channels. In an era when technology is more critical to business success than ever before, InfoWorld Media Group provides senior IT level expertise for executives such as CTOs and CIOs on how technology drives specific business benefits such as revenue growth, relationship management, and enhancing organizational efficiencies.

InfoWorld Media Group's coverage of key technologies, products and trends that assist IT professionals in leveraging technology for business advantage is substantiated by original research done in InfoWorld's $23 million, dedicated multi-platform, enterprise test center. Since 1978, InfoWorld has performed the industry's most trusted testing of technology and products. To learn more about InfoWorld, go to www.infoworld.com.

InfoWorld Media Group is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.