ITSMA and Network World Form Strategic Partnership

LEXINGTON, MA and SOUTHBOROUGH, MA – APRIL 24, 2002 – ITSMA, a global advisor on services marketing, branding, and sales strategies for the technology industry, today announced it has entered into a strategic partnership with Network World, Inc., the leader in network knowledge. Through the agreement, Network World will serve as a premier media sponsor for ITSMA's 2002 Chief Marketers' Conference May 22-23 in Chicago, ITSMA's Annual Marketing Services Conference October 14-16 in Atlanta, and a series of online briefings targeted to senior technology marketing and sales professionals.


ITSMA events and services help client organizations improve the impact and performance of their marketing and sales organizations, and provide opportunities for professional development of their services personnel. Together, the two companies will expand services and content to their respective bases of clients. Network World's client base of marketing professionals will have access to ITSMA's events, research, education and advisory services-already utilized by industry leaders such as Accenture, Cisco Systems, Ericsson, EDS, Hewlett-Packard, IBM, Oracle, and Siemens. Beyond the event sponsorship, ITSMA and Network World will engage in a series of additional content development and sharing programs.

"ITSMA's partnership with Network World presents a tremendous opportunity for both of our companies," said David Munn, president and CEO of ITSMA. "The agreement aligns ITSMA with one of the leading network media companies, allowing us to extend the benefits of our programs, services and events to Network World's broad constituency of senior-level technology marketers among their advertisers."

Evilee Thibeault, CEO and publisher of Network World, added, "This partnership allows Network World to work closely with our marketing clients to better understand their objectives and challenges. This knowledge is invaluable in helping to develop and deliver the most effective marketing tools in the media industry."

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide.


ITSMA is a global advisor to companies that market and sell technology services. Its corporate members account for a significant portion of the world's technology services revenue and include industry leaders such as Accenture, Cisco Systems, Ericsson, EDS, Hewlett-Packard, IBM, Oracle, and Siemens. Through research, events, education, and advisory services, ITSMA helps companies achieve measurable results in terms of growth, profitability, and customer loyalty. Founded in 1994 as the Information Technology Services Marketing Association, ITSMA is headquartered in Lexington, Massachusetts, and has offices in California, the United Kingdom, and Japan. More information about ITSMA can be found at