ITworld.com, IDC Form Partnership to Produce and Host Broadband Content

SOUTHBOROUGH, MA – OCTOBER 29, 2001 – Partnership To Include Multimedia Executive Briefs and Custom-Published Research for Client-Based Marketing Program Delivery ITworld.com, an online publisher of news, educational content and broadband interactive media for the IT community, announced today that it is partnering with IDC to produce and host custom-published research and other broadband content on the ITwebcast Broadband Interactive Marketing Platform(TM). IDC, the foremost global market intelligence and advisory firm, will now offer customers rigorously objective and accurate broadband content, coupled with powerful lead generation capabilities. ITworld.com and IDC are both independent business units of International Data Group.

 

The partnership brings together ITworld's innovative broadband interactive marketing technology and IDC's leading IT market intelligence to expand the latest industry analysis into compelling multimedia webcast formats. Viewers will be able to access IDC-based "multimedia executive briefs" on-demand, through ITworld's vendor white paper database, allowing for more engaging delivery of this content. IDC client white papers hosted on ITworld will contain video introductions and executive overviews from the specific analysts directing the research. The exposure includes marketing activities to drive viewership and lead generation on an ongoing basis for IDC white paper clients.

IDC analysts will also appear in a custom-published webcast series produced by ITworld. The series explores strategies and solutions for today's top technology challenges, and will provide insight from IDC on the most critical IT industry trends. The turn-key webcast programs allow for vendor sponsorship with high visibility in an educational forum. IDC and ITworld provide content development, full program production, and marketing opportunities for clients that immediately generate a guaranteed flow of qualified leads at an efficient and attractive cost per lead.

The highly interactive ITwebcast platform combines high-resolution video and audio, slide and web page presentations, search functionality, multi-language transcripts, an interactive Q&A and polling capability and numerous other resources designed to provide an engaging viewer experience.

"ITworld is a natural partner for IDC to help us bring to life our research and insightful analysis through broadband media," said Dennis Philbin, senior vice president at IDC. "ITworld's strong webcast production and audience development capabilities will help expand IDC's Audience Development Network, as well as spotlight our clients in a highly visible way."

This partnership strengthens ITworld's role as the broadband programming leader in the IT industry, producing over 250 successful webcasts for many of today's technology giants, including Microsoft, IBM, Compaq, Dell, 3Com, Sprint, Genuity and General Electric.

"We are thrilled to be able to include IDC market intelligence and advice within our collection of broadband content," said Bill Reinstein, president and CEO ofITworld.com. "IDC analysts are respected worldwide for their highly credible research and analysis, so this really adds value to what we offer today's time-crunched IT professional."

The ITwebcast player only requires that viewers have Real Player or Windows Media Player installed on their systems. For a complete list of webcasts currently on-demand, please visit http://www.itworld.com/webcasts.

About ITworld.com

ITworld.com is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of ITworld.com lies the ITwebcast(TM) broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, ITworld.com is changing the way you view IT.

ITworld.com is a business unit of IDG (http://www.idg.com), the world's leading IT media, research, and exposition company.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.