ITworld.com Implements Enhanced Online Ad Formats and New Sponsorship Opportunities for Technology Marketers
SOUTHBOROUGH, MA – APRIL 4, 2001 – As business-to-business online advertising continues to mature, ITworld.com, the premier resource for enterprise IT professionals, today announced several enhancements to its online advertising programs with the introduction of larger ad sizes, enhanced ad targeting, a new Premier Vendor Whitepaper Program, and Editorial Polling Sponsorships. These new ad programs enable technology marketers to reach enterprise IT buyers through more targeted exposure to users. The larger ad formats are also designed to enable marketers to deliver more content-rich messaging by utilizing greater interactivity and creativity.
Rolling out on ITworld.com and JavaWorld, "Billboard" and "Skyscraper" banner ads give advertisers the ability to maximize their exposure to potential customers. The ITworld.com Billboard follows the recently introduced 336 x 280 IAB (Internet Advertising Board) large rectangle format, and will be available through rotation on the editorial pages of ITworld.com and JavaWorld. This new ad unit offers more choice, greater flexibility, and expanded content delivery capabilities for the marketing community. The Billboard will also be included via poll sponsorship results pages. The new Skycraper large format ad – 125 x 600 – occupies a select side of the web page and also allows advertisers more creative real estate for their messages.
White Paper and Polling Sponsorship Opportunities
ITworld.com's Premier Vendor Whitepaper Program serves both vendors and IT professionals with a one-stop showcase of categorized white papers. A featured vendor whitepapers page highlights advertisers' content, resulting in prominent exposure to highly-qualified prospects. This high-profile positioning is combined with a traffic-driving promotional program and extensive links within the ITworld.com communities to maximize awareness. This allows advertisers to reach an audience of IT professionals through a fixed-price distribution vehicle, drive sales through showcasing technology, and leverage whitepaper investment by developing more exposure.
Newly created Editorial Polling Sponsorships offer technology marketers multiple points of exposure within a highly interactive and popular location of the site. Users respond to questions posed by the ITworld.com editorial staff, and can view the results of other participants. The poll is a quick indicator of IT trends and technologies. The polling sponsorship is designed to build brand awareness by delivering three different ad unit sizes within a concentrated area: 468 x 60, 336 x 280, and 88 x 36.
"Online advertisers are becoming increasingly savvy about where their customers go on the Internet and how they determine their media buying mix to reach them. ITworld.com continually enhances its advertising opportunities to offer the most direct, cost-effective approach to get their message across," said Bill Reinstein, ITworld.com president and CEO. "These new ad formats put more control into the hands of technology marketers. Coupled with our continuing introduction of new sponsorship programs, banner display and targeting capabilities, ITworld.com offers unbeatable brand-building and marketing opportunities for reaching enterprise IT pros."
By bringing together the deepest and most-trusted IT content and integrating it with a dynamic Web-navigation framework, ITworld.com has become the premier Web resource for enterprise IT professionals. ITworld.com delivers award-winning, unique editorial, an impressive array of news, webcasts, services, and information relating to all areas of technology — as well as content from IDG's powerhouse enterprise IT publishers: CIO, Computerworld, InfoWorld, and Network World. Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today, ITworld.com communities include ITcareers.com, JavaWorld and LinuxWorld.com. Pioneering the next generation of IT information delivery, ITworld.com is "changing the way you view IT."
ITworld.com is a business unit of IDG, the world's leading IT media, research, and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
Note to editors: UNIX is a registered trademark and has been used with permission from The Open Group: www.opengroup.org. Solaris and Java are registered trademarks of Sun Microsystems, Inc. ITworld, the ITworld.com logo, and 'changing the way you view IT' are trademarks of ITworld.com, Inc. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.
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