Launches “Innovate” Webcast Series

SOUTHBOROUGH, MA — OCTOBER 30, 2000 —, the IT problem-solving network(TM), announced today the launch of "Innovate: Real World Solutions from IT Pioneers," a monthly webcast series designed to provide senior-level IT managers with practical innovations and best technology practices. Available now, "Innovate" is accessible for on-demand viewing, and each month features new guest speakers sharing creative solutions to the most common IT challenges.


Hosted by Mark Schlack, vice president and editorial director of, "Innovate" takes an investigative, case-study approach and reports on IT pioneers who are finding practical solutions to address the IT challenges of today's demanding economy. Each program will focus on three main areas – application development, e-commerce, and human factors – and will explore the impact of these key issues on companies' e-business strategies.

"Innovate's" guest speakers – including well-known personalities, emerging leaders, and industry pioneers – will share creative solutions, engage in thoughtful debate and challenge standard practices to businesses' most critical, long-standing technical challenges. Scheduled guest speakers include

Kent Beck, eXtreme programming guru; Rob Mee, director of engineering, Evant; Nick Desai, CEO, Zkey; Ed Shultz, vice president of business development,; and Jay Leader, director of application development, Nypro. The series will be shot on location in various venues around the United States. To view "Innovate: Real World Solutions from IT Pioneers," visit:

“The idea for Innovate originated from feedback we received from participants in previous webcasts," said Mark Schlack. "It became clear to us that a focused discussion on best technology and Internet practices would be of tremendous value to high-level IT managers. Our goal is to provide insight into innovative, practical, and most importantly, proven solutions to the IT problems that keep them up at night."

Primary Areas of Focus

· Application development – How do you build applications in Web time? When your entire business is on the Web, how do you ensure reliability and

performance at a reasonable cost?

· E-commerce – How do you leverage customer data? Where should you draw the line on privacy? What technologies allow you to identify customers and

their behaviors while guarding privacy?

· Human factors – How do you retain talent in today's volatile market? How do you find people to help execute a great business plan? How do you identify the

right skills for new jobs?

Host Mark Schlack has been with since its launch in February, and was named one of the `Most Influential Journalists Online' by MC Magazine. He has worked in technology journalism for 17 years, winning the Jesse H. Neal Award and Certificate, as well as several American Society of Business Press Editors honors. His career includes positions with Arthur D. Little Decision Resources and Cahners Publishing, where he held various editorial positions.

Schlack was appointed editor-in-chief of BYTE magazine in 1996, refocusing the publication on the technologies critical to business computing. Prior to joining, Schlack held the position of vice president of content for EarthWeb.


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