ITworld.com Launches ITwebcastTM Platform to Meet Growing Demand for Broadband Marketing

SOUTHBOROUGH, MA – JUNE 19, 2001 – In a move to meet the increasing demand for performance-based marketing tools in the information technology industry, ITworld.com (www.itworld.com), a business unit of IDG, announced today the launch of its new ITwebcastTM broadband content delivery platform. ITworld.com's new webcast platform, along with it's video production and marketing services, provides corporations with a suite of integrated broadband options, enabling IT marketers to obtain high-volume quality sales leads from one multimedia production venue. The ITwebcast platform officially launched June 14th when F5 Networks, the leader in Internet Traffic and Content Management (iTCM), began presenting "Creating an Application Aware Network."

 

The highly interactive ITwebcast platform combines high-resolution video and audio, slide and web page presentations, search functionality, multi-language transcripts, an interactive Q&A capability and numerous other resources designed to provide an engaging viewer experience. In addition, a complete lead lifecycle management and reporting system complements the front-end player, ensuring excellent customer relationship management through the registration, program viewing, and all post-event follow-up activities. ITworld.com leveraged the experience it gained working with a variety of broadband products, and in producing hundreds of webcasts to develop the ITwebcast platform. The ITwebcast player only requires that viewers have Real Player or Windows Media Player installed on their systems. For a complete demonstration of the ITwebcast player capabilities, please visit: http://www.itworld.com/itwebcast/f5_icontrol/.

Since launching last year, ITworld.com has become a pioneer in IT business-to-business broadband programming, producing successful webcasts for major technology companies, including Microsoft, IBM, Compaq, Dell, Nortel, Sprint and others. ITworld.com's new ITwebcast platform and complementary services enable companies to reach highly targeted audiences, capture new business, reduce cost-per-lead, save time and eliminate the travel costs associated with in-person events, road shows and seminars.

Webcasts are rapidly becoming a fundamental element of the media mix for any cutting-edge IT company. According to Arbitron Internet Information Services, 69 percent of the ad agencies that bought webcasts for company clients last year plan to continue webcasting this year. Further, 96 percent of those companies intend to invest more in the medium this year. In fact, Jupiter Media Metrix reports that in the next four years, product launches and marketing applications will become the largest use of streaming media.

"One of the great things about being a pioneer is that you eventually become the expert. ITworld.com is leveraging its experience from producing webcasts for many of the leading IT companies, and is evolving the technology into its own ITwebcast platform," said Bill Reinstein, ITworld.com president and CEO. "Interactive advertising has presented marketers with many options, but sometimes, a very unclear ROI. More than ever, IT marketers want clear performance-based evaluation metrics, and this new platform offers just that."

About ITworld.com

ITworld.com is an online publisher of educational content for the IT community. Our content includes daily news, topic specific newsletters, vendor white papers, and a wide variety of broadband programming. We deliver measurable, performance-based results for IT marketers by building customized lead generation programs around the distribution of our content. Pioneering the next generation of IT information delivery, ITworld.com is "changing the way you view IT."

ITworld.com is a business unit of IDG, the world's leading IT media, research, and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

 

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