ITworld.com Launches New Webcast Series to Tackle Enterprise IT Challenges
SOUTHBOROUGH, MA – JULY 30, 2001 – ITworld.com, a unit of IDG and developers of the ITwebcast™ platform, announced today it has launched a new webcast series, enabling IT professionals to gain deeper knowledge and answers to critical technology issues affecting their corporate enterprise.
Technology host and former Computerworld Editor Bill Laberis, leads an insightful discussion with industry expert Corey Ferengul in "Making the Move to a MSP" and John William Toigo in "Maximizing Storage ROI." Sponsored by Cisco Systems, Hewlett-Packard, IBM, InteQ, Perot Systems, and SevenSpace, the first two programs in the series can be viewed at www.itworld.com/Webcasts.
The webcasts are available on-demand 24 hours a day, giving enterprise IT professionals the luxury to explore and learn at their convenience through a variety of content forms. In addition to viewing the presentations, ITwebcast participants can explore related content resources, read Q & A's submitted by prior participants, scan a detailed agenda, read author bio's, and even search the video to instantly identify the most relevant and timely subject matter.
Each webcast includes industry experts, analysts and other presenters that give viewers a deep and thorough understanding of particular IT issues as well as the products relevant to the topic. Other webcast programs currently under development include: Enterprise Security, Wireless, CRM, Web Services, Remote Office Computing, VPNs, and Thin-client Computing. For a complete listing of on-demand webcasts, please visit www.itworld.com/Webcasts.
Webcasts Give Marketers New Broadband Options
IT marketers also benefit from the power of webcasting, which has become a proven vehicle to put sales and marketing messages in front of the most sought-after information technology buyers while generating a steady flow of demographically detailed, topic-targeted leads. ITworld.com developed this industry-leading webcast environment to meet the growing demand for new broadband interactive marketing tools. According to Arbitron Internet Information Services, 69 percent of the ad agencies that bought webcast sponsorships for clients last year plan to continue webcasting this year. Further, 96 percent of those companies intend to invest more in the medium this year.
The new webcast series enables more than one advertiser to showcase their product and sales messages around subject matter critical to managing and leading the IT enterprise. The webcast series offer multiple advertisers the opportunity to co-sponsor a webcast focused on a mutually relevant topic or technology. Extensive cross marketing of the program to ITworld.com's registered user base and other sources, guarantees sponsors receive very targeted sales leads.
"Building on our success at offering broadband interactive marketing solutions to reach customers and new prospects, we are continuing to pioneer new ways for IT vendors to take advantage of this highly effective marketing medium. It is rapidly becoming an established part of the media buying and direct marketing mix for any major IT company today," said ITworld.com President and CEO Bill Reinstein.
Known as the leading producer of custom webcasts for IT vendors, ITworld.com has produced over 200 successful webcasts for clients such as Microsoft, IBM, Intel, Dell, 3Com, Compaq, Sprint, General Electric, and others. ITworld.com's Audience Development team aggressively reaches out to identify and engage the most highly desirable decision-makers in the IT universe to enable companies to reach highly targeted audiences, capture new business, reduce cost-per-lead, save time and eliminate the travel costs associated with in-person events, road shows and seminars.
For a complete demonstration of the ITworld.com webcast capabilities, please visit: www.itworld.com/Webcasts.
ITworld.com is an online publisher of news and educational content for the IT community. Our content includes daily news, topic specific newsletters, vendor white papers, and a wide variety of broadband programming. We deliver measurable, performance-based results for IT marketers by building customized lead generation programs around the distribution of our content. Pioneering the next generation of IT information delivery, ITworld.com is "changing the way you view IT."
ITworld.com is a business unit of IDG, the world's leading IT media, research, and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.