ITworld.com Launches `Short Subject’ Webcasts, Strengthens Lead in Broadband Content Delivery

SOUTHBOROUGH, MA — NOVEMBER 15, 2000 — ITworld.com, a business unit of IDG, is harnessing the power of webcasting to launch a new breed of online learning tools called Short Subject Webcasts. Derived from comprehensive programs produced by WatchIT, a leader in on-demand streaming video programs for IT and business management, ITworld.com now delivers Short Subject Webcasts structured as four- to ten-minute tutorial segments. These webcasts feature commentary by experts, industry analysts, and business leaders on the technologies, issues, and trends critical to enterprise IT and business professionals.

 

Short Subject Webcasts enable IT professionals to quickly gain an understanding of new concepts and technologies on a variety of topics such as Application Development, Networking, Security, Computers and Peripherals, IT Management, and Technology in Business. In addition to providing valuable content, ITworld.com's Short Subject Webcasts provide a proven, effective platform for technology marketers to gain access to a very targeted, influential audience. Free of charge to all registrants, these easy-to-access, on-demand webcasts provide an engaging method of learning, allowing professionals to expand the breadth and depth of their knowledge in select areas of technology.

"Professional enrichment is an enormous market segment, offering valuable opportunities for IT professionals and IT advertisers alike," said Bill Reinstein, president and CEO of ITworld.com. "The dynamic multimedia content of our Short Subject Webcasts enables IT professionals to keep pace with the ever-changing landscape of new technologies. In addition, these cutting-edge media opportunities take advantage of the enticing broadband content medium, enabling savvy technology marketers to significantly boost branding and affinity-building efforts."

"I am excited about our new relationship with ITworld.com. This new business venture brings together WatchIT's leadership position in the development of dynamic video content on the latest trends in information technology with ITworld.com's penetration into a targeted enterprise IT audience base of over one million visitors per month," commented Alan Rand, CEO, WatchIT.

For technology marketers, broadband-content-delivery media continues to gain momentum as a cost-effective, targeted marketing vehicle. Advertisers in the enterprise IT market are discovering webcasts as an efficient way to reach their target customers and enhance their direct marketing and trade show efforts. Short Subject Webcasts offer a variety of exclusive sponsorship opportunities through banner ads as well as relevant advertorial content on the specified topic.

Initially, ITworld.com will have upwards of 50 four- to ten-minute segments on its Web site (www.itworld.com/itwebcast/shortsubject), with a goal of reaching 100 within the upcoming month. These Short Subject Webcasts are organized into eight topical areas including Applications, Application Development, Careers, Computers and Peripherals, IT Management, Networking, Security, and Technology in Business. Examples of some of the Short Subject

Webcasts now available include: "XML's impact on the organization," "Advanced Security Techniques," "Congestion Management," and "The Basics of Messaging."

For more information on sponsoring any of ITworld.com webcasts, including the new Short Subject Webcasts, contact Sandy Schackman at ITworld.com, sandy_schackman@itworld.com, or 972-381-2875. For a complete directory of webcasts, see www.itworld.com/itwebcast.

About ITworld.com

Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today, ITworld.com is the most comprehensive Web-based information resource for enterprise IT professionals, providing a wide array of informative content and business services necessary to succeed in today's economy. At the core of the ITworld.com Network lies relevant content from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, JavaWorld, LinuxWorld, Network World, and SunWorld, as well as original editorial content from ITworld.com's award-winning editorial team. For more information, please see www.itworld.com.

ITworld.com is a business unit of IDG, the world's leading IT media, research, and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

Note to editors: ITworld, the ITworld.com logo, and the IT problem-solving network are trademarks of ITworld.com, Inc.. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.