ITworld.com Marks First Year with Significant Milestones; Announces New Site Enhancements
SOUTHBOROUGH, MA – FEBRUARY 6, 2001 – ITworld.com, an IDG company, wrapped up its first year with a significant increase in visitors and viewership, the production of over 100 webcasts, the launch of a successful series of eNewsletters, a world-class customer base, and the announcement of numerous new site enhancements. These enhancements provide enterprise IT professionals with the most relevant content available and allow marketers to connect more directly with strategic target audiences. Launched last February, ITworld.com, an integral member of the comprehensive IDG network, was named "one of the Internet's most powerful business-to-business content sites," by Ad Age's B-to-B.
Each month, ITworld.com reaches over one million unique enterprise IT professionals through the delivery of 38 weekly eNewsletters; editorial, tutorial, and custom/vendor webcasts; as well as its five leading online Web sites – ITworld.com, ITcareers.com, JavaWorld, UNIX Insider (formerly SunWorld), and LinuxWorld.com. Since its inception, ITworld.com has established itself as the Internet's leading information resource for enterprise IT professionals and for technology marketers trying to reach the highly coveted audience of corporate IT buyers and influencers. ITworld.com provides the entire IT team with a broad spectrum of informative content and business services including a Product Finder, an RFP Exchange, a Training Center, an exclusive recruiting and job-seeking channel – ITcareers.com, analyst research reports, customized vendor content and a comprehensive library of technology webcasts.
The site's latest enhancements include a revolutionary taxonomy that exposes unparalleled depth, breadth and quality of computing content from several IDG content partners including Network World, CIO, Computerworld, and InfoWorld. All site content is tagged according to a searchable taxonomy of 3,500 nodes, 16 levels deep, enabling readers to quickly and easily locate content by specific area of interest. Through this exclusive tagging structure, ITworld.com is able to present the ads most relevant to visitor's interests. ITworld.com is now able to offer banner advertising in a variety of sizes, formats and levels of visibility throughout its family of Web sites – each with its own editorial focus and enthusiastic audience. This gives tremendous marketing power to technology companies seeking a closer connection to their more qualified customers in the enterprise IT space.
"ITworld.com's 'intuitive navigation' technology takes us to the next level in the effective targeting of our client's ad messages," said Pam Eleftherio, group media director of Carat Interactive. "The key to success is targeting the right message to the right audience at the right time."
Significant Momentum Achieved by ITworld.com in 2000:
Webcasting – ITworld.com was a pioneering force in the emergence of custom webcasting as a powerful and innovative way to launch products and market services online to highly targeted audiences. ITworld.com customers IBM, Dell, Sprint, Intel, 3Com, Nortel and others have realized the power of marketing their products and services via webcast directly to their core prospects, which in turn produces more qualified sales leads and more direct customer interaction. To date, ITworld.com has produced more than 100 live and on-demand webcasts. ITworld.com also produces several editorial webcasts, including "The Networked World" with John Gallant, "IDC Live!," "Internet Recruiting Masters," and "Innovate: Real-World Solutions from IT Pioneers."
eNewsletters – ITworld.com launched 38 titles of opt-in, free newsletters now read by over 450,000 unique readers. These email newsletters cover the hottest IT topics including application development, IS/IT management, Java, Linux, UNIX, networking, security, systems management, Web development, and eCommerce. eNewsletters offer the latest news, commentary, practical tips, and technology updates from topic experts in the field as well as from ITworld.com editors.
ITcareers.com – Rated by CareerXroads at one of the top IT recruiting and job-seeking sites on the Internet, ITcareers.com is the exclusive recruiting and job-seeking arm of ITworld.com. ITcareers.com has been at the forefront of the recent email recruitment trend with the introduction of the IT Job Spotä. The IT Job Spot program is an innovative way to put recruiting messages directly into packaged bundles of widely read, subscriber-based eNewsletters. With over 8 million deliveries per month, it's an effective and targeted method of reaching IT professionals and passive job seekers.
"ITworld.com is much more than a typical technology Web site. We're continuously evolving based on the changing needs of our audience," said Bill Reinstein, president and CEO of ITworld.com. "By bringing together the deepest and most trusted IT content in a wide range of delivery vehicles, we help IT professionals stay out in front of their toughest challenges; and, we help our advertisers stay out in front of them. With innovative webcasting and broadband content, an extensive network of publications, strategic partnerships and services, career resources, cost-effective and targeted advertising vehicles, all delivered via a revolutionary taxonomy structure — that's what we mean when we say, ITworld.com is changing the way you view IT."
Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today, ITworld.com is the most comprehensive Web-based information resource for enterprise IT professionals, providing a wide array of informative content and business services necessary to succeed in today's economy. At the core of ITworld.com lies relevant content from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, ITcareers.com, JavaWorld, LinuxWorld.com, Network World, and UNIX Insider, as well as original editorial content from ITworld.com's award-winning editorial team. This content is analyzed and categorized according to our exclusive taxonomy structure. By offering a new perspective for our audience and advertisers, ITworld.com is "changing the way you view IT."ä For more information, please see www.itworld.com.
ITworld.com is a business unit of IDG, the world's leading IT media, research, and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
Note to editors: UNIX is a registered trademark and has been used with permission from The Open Group: www.opengroup.org. Solaris and Java are registered trademarks of Sun Microsystems, Inc. ITworld, the ITworld.com logo, and 'changing the way you view IT' are trademarks of ITworld.com, Inc. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.
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