ITworld.com Named Among Top Ten Internet Media Properties By Advertising Age’s BtoB
SOUTHBOROUGH, MA. – MAY 15, 2000 – ITworld.com, the IT problem-solving network(TM), proudly announced that its comprehensive information network for enterprise IT professionals was featured among the top ten Internet properties in Advertising Age's BtoB special report on the Top 50 Media Outlets. The special report, which ran in the publication's May 8 issue,recognized ITworld.com as one of the most powerful B-to-B media outlets in the Internet properties category.
BtoB's Media 50 list is a widely regarded ranking of top business-to-business media properties that reach executive-level audiences, categories include: newspaper/business publications; tradeshow/outdoor properties; Internet properties; vertical/IT publications; and TV/radio programs. CIO and Computerworld, other leading International Data Group (IDG) brands and members of the ITworld.com network, also made the list and were featured as leaders in the vertical/IT publications category.
"Effectively reaching B-to-B audiences is not simply about getting as many eyeballs as possible," said Bill Reinstein, ITworld.com president and CEO. "It's about reaching specific targets – the strategic decision makers and key influencers within an organization – with your messages. That is a critical point of impact. We are honored to be named among the top ten Internet properties by BtoB magazine. We consider this achievement even more significant given that we launched the site less than three months ago."
ITworld.com surrounds the reader with a unique knowledge set on any IT-related topic. The site provides information and resources to the entire enterprise team, from CIOs to application developers, and includes technology strategies, market insights, product reviews, whitepapers, analyst reports, industry news, career solutions, training tools, community forums, and a peer-to-peer knowledge exchange in one easy-to-navigate network. The problem-solving nature of the network aids enterprise IT professionals in their technical and business decision making, and features access to award-winning content on topics of specific interest to the reader from industry leading information sources.
Recently named by USA Today as a "Hot Site," ITworld.com is the Internet's most comprehensive Web-based information network for enterprise IT professionals, providing a wide array of informative content and business services necessary to stay current and competitive in today's market. A business unit of International Data Group (IDG), the world's leading IT media, research and exposition company, ITworld.com is the IT problem-solving network.
At the core of the ITworld.com Network lies content from the IDG News Service, and relevant articles and research from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, and Network World. The site also provides original technical content from JavaWorld, LinuxWorld, and SunWorld. As such, ITworld.com users have a direct path to a multi-dimensional spectrum of resources – including vendor-supplied white papers and product information, industry news, career solutions, and training tools – providing the user with IT peripheral vision. For more information, visit http://www.itworld.com.