ITworld.com Newsletters to Debut New ‘IT Job Spot’ Feature
SOUTHBOROUGH, MA – JUNE 6, 2000 — ITworld.com, the IT problem-solving network(TM) announced today the addition of a new feature, IT Job Spots in selected email newsletter editions. Starting this month, select readers of ITworld.com's email IT newsletter series will be presented targeted job openings as part of their newsletter subscription.
ITworld.com currently publishes 37 email newsletters, serving over 625,000 IT subscriptions, covering all major areas of the IT profession. The IT Job Spot feature gives recruiters and hiring managers the unprecedented ability to advertise their urgent job vacancies quickly to qualified IT professionals, who have requested specific technology newsletters. By inserting an IT Job Spot in selected newsletters, recruiters reach employed IT professionals who are in demand but not actively engaged in a job search.
Each IT Job Spot will include a three-to-five-line description of a select IT position synchronized with the newsletter content along with a URL and contact information. Companies participating in the IT Job Spot program include Kaiser Permanente and Careerbuilder.com; newsletter publications running IT Job Spots include IDC IT Forecaster, E-Commerce In Action, Java Tutor, and Unix System Administrator.
"Recruiters are understandably eager to advertise their open Java(TM) positions in our Java and Web-related newsletters," said Mark Williams, COO of ITworld.com's careers service, ITcareers. "With IT Job Spots, we're capitalizing on this demand by pushing hot IT jobs directly to the passive job seeker's inbox as part of their weekly newsletter. Let's face it, this audience spends a majority of their time online. With a well aimed IT Job Spot, savvy recruiters have another tool to increase their chances of hitting the mark."
Ranked among the top ten Internet media properties by Advertising Age's BtoB, and recently named a "Hot Site" by USA Today, ITworld.com is the Internet's most comprehensive Web-based information network for enterprise IT professionals. ITworld.com provides a wide array of informative content and business services necessary to stay competitive in today's market. A business unit of International Data Group (IDG), ITworld.com is the IT problem-solving network.
At the core of the ITworld.com Network lies content from the IDG News Service and relevant articles and research from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, JavaWorld, LinuxWorld, Network World, SunWorld, as well as original editorial content from a wealth of editors with extensive industry experience. As such, ITworld.com users have a direct path to a multi-dimensional spectrum of resources – including analyst reports and independent research, vendor-supplied white papers and product information, industry news, career solutions, and training tools – all providing the user with IT peripheral vision. For more information, please see http://www.itworld.com.
ITworld.com is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net ( http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
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