Promotes Clare O’Brien to Vice President of Sales; Appoints Ed Pierce Vice President of Finance

SOUTHBOROUGH, MA – FEBRUARY 14, 2001 –, the leading information resource for enterprise IT professionals, today announced the appointments of Clare O'Brien to vice president of sales, and Ed Pierce to vice president of finance and chief financial officer. In addition, Rich Mikita, senior vice president of strategic operations, has recently assumed full responsibility for all broadband initiatives, an important area of focus and success for the company. These appointments come on the heels of a tremendously successful first year and the recent announcements of the industry's deepest, most targeted navigation framework, a dramatic increase in viewers, the production of more than 100 webcasts, and several new customer wins.


As vice president of sales, O'Brien will provide strategic guidance and tactical skill to strengthen's existing customer relationships and establish new partnerships and relevant services. In her new role, O'Brien will be responsible for leading's sales team in identifying and creating new opportunities for its advertising customers. O'Brien has been with since its inception in early 2000 as Eastern Advertising Director and previously spent more than nine years at Network World, another IDG company. During her tenure with and Network World, O'Brien has formed many strategic relationships with industry leaders and advertising agencies, and has established a strong reputation in selling both print and interactive/online advertising solutions.

As vice president of finance and chief financial officer, Pierce will focus on strengthening's business model, streamlining accounting processes and maximizing efficiency and accuracy in all financial endeavors. Pierce joins following his most recent role as president and chief financial officer of IDG Expo Management Corporation.

"We are thrilled to bring on these two extremely talented and experienced individuals. Clare's efforts in recruiting and retaining leading industry customers has made a significant impact on IDG's business, and we look forward to her continued contributions at," said Bill Reinstein, president and CEO of "Ed's depth of knowledge and expertise in finance and event management is invaluable to us. We are thrilled to have someone of his caliber on board."

Since its launch in February 2000, has significantly expanded its business model to revolutionize how IT professionals acquire information and knowledge, literally changing the way they view IT. Mikita's new focus on broadband, and the appointments of O'Brien and Pierce, will help ensure's continued growth.


By bringing together the deepest and most-trusted IT content and integrating it with a dynamic Web-navigation framework, has become the premier Web resource for enterprise IT professionals. delivers award-winning, unique editorial, an impressive array of news, webcasts, services, and information relating to all areas of technology — as well as content from IDG's powerhouse enterprise IT publishers: CIO, Computerworld, InfoWorld, and Network World. Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today,'s family of sites includes, JavaWorld,, and UNIX Insider. Pioneering the next generation of IT information delivery — for our audience; for our advertisers — is "changing the way you view IT."ä For more information, see is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at