Provides Marketers with New Modularized Suite of Broadband Interactive Services

SOUTHBOROUGH, MA – MARCH 18, 2002 – With lead-generating webcasts emerging as an essential element of corporate marketing plans,, a business unit of IDG and online publisher of broadband interactive media, has introduced a modularized suite of webcast services for marketers wanting a more customized approach to their efforts. ITworld's range of production, content delivery, and audience development services gives marketer's unprecedented flexibility and cost-savings when planning their webcast initiatives.


In addition to selecting a complete solution, webcast marketers can choose from a wide range of services in a combination that is most closely aligned with their organization's unique needs. Customers can now choose from a variety of targeted audience development packages, programs utilizing ITworld produced media or customer supplied media, in-studio or on location recording formats, audio-only or audio and video productions, analyst participation, moderators, and hosting talent. All of these choices enable companies to enhance their own marketing mix as well as leverage previously produced multi-media assets, which contributes to a better return on investment.

"As broadband interactive marketing becomes more sophisticated and pervasive, ITworld is adjusting its custom webcast package to meet the changing production and audience development needs of its sales and marketing customers," said CEO and President Bill Reinstein. "Given the multi-media nature of webcasts, marketers may already have access to some components and don't need to purchase every production or audience development service we offer. This move creates more flexibility and opportunity for our customers."

Custom webcasts are an innovative way to harness the power of the Internet to reach audiences across geographic boundries via a dynamic, high-impact medium 24-hours a day. Now ranked third as the most useful tool when making corporate IT purchasing decisions*, webcasts have become one of the most proven online marketing elements to enhance sales and marketing efforts while saving time and reducing excessive travel costs.

The highly interactive ITwebcast Broadband Interactive Marketing Platform™ includes support for high-resolution video and audio, synchronized slide navigation tools, fully integrated search functionality across multimedia elements, multi-language transcripts, an interactive Q&A capability and numerous other resources designed to provide an engaging viewer experience. The ITwebcast player supports numerous modes of navigation similar to many leading web sites. In addition, a comprehensive reporting system complements the front-end player, providing a complete profile of each user, from registration through program viewing and navigation.

ITworld has produced hundreds of broadband interactive programs to generate leads and create awareness for companies like Microsoft, IBM, Compaq, Dell, 3Com, Riversoft, Sprint, Genuity, F5 Networks, Veritas and GE Global Exchange Services, among others. For a complete listing of current webcasts on ITworld, go to:

* Webcast Usage and Experience Study, Jan 2002.

About ( is an online publisher of news, educational content, and broadband interactive media for IT professionals and business executives, particularly in IT-intensive enterprises. As the exclusive custom webcast partner to Bio IT World, Computerworld, CXO Media, INC, InfoWorld, IDC, Fast Company, Network World, and PC World, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. Pioneering the next generation of information delivery, is changing the way you view IT.

About IDG is a business unit of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at


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