’s ITwebcast Broadband Interactive Marketing Platform Chosen as a Finalist for the 2001 MIMC Awards

SOUTHBOROUGH, MA – OCTOBER 1, 2001 –, an online publisher of news, educational content and broadband interactive media for the information technology community, today announced that its ITwebcast broadband interactive marketing platform has been selected as a finalist in the Internetworking/Infrastructure category for the 2001 MIMC Awards. Held annually by the Massachusetts Interactive Media Council, the MIMC Awards recognize excellence in the creation of interactive media applications and products designed, produced or developed in New England. The MIMC Awards has been cited as one of the most prestigious awards competitions for New England’s interactive industry, and one of the largest technology awards showcases in the country.


"New England produces some of the most impressive interactive products and applications in the industry today,"said Leslie Cushing, executive director of MIMC. "We are proud of all our finalists for their excellent work. They are examples of why New England is on the cutting edge of the Internet industry."

ITworld’s ITwebcast platform is a suite of fully integrated production, hosting and audience development services that brings webcast marketing to a new level. It combines continuous sales lead data capture with high-resolution video and audio, slide and Web page presentations, video search functionality, multi-language localization, interactive Q&A, and other resources designed to provide an engaging viewer experience. All broadband interactive marketing programs are completely customized and include pre- and post-production services. ITworld customers include Microsoft, IBM, Compaq, Sprint, F5 Networks, 3Com, General Electric, Genuity and many others. For a complete listing of ITworld webcasts, please see

"We appreciate having our ITwebcast platform receive this nomination from a highly-respected organization like MIMC," said Bill Reinstein, CEO and President of "Our ability to consistently deliver successful webcast programs, which are developed and produced by our exceptional team of professionals, continues to earn praise and recognition not only from our own clients, but also from the industry." will be recognized with the other finalists in the category of Internetworking/Infrastructure at a gala awards ceremony attended by approximately 1,200 of the interactive media industry’s top professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Monday, October 15th.

The 2001 MIMC Awards is sponsored by Adobe Systems, Inc., Bingham Dana LLP,, IBM, Magic Hour Communications, Nixon Peabody LLP and PricewaterhouseCoopers LLC.

About is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of lies the ITwebcast broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, is changing the way you view IT. is a business unit of IDG (, the world's leading IT media, research, and exposition company.

About MIMC

MIMC is a non-profit trade association created in 1996 to help support and build the interactive media industry in New England. The MIMC community consists of over 3,000 companies and individuals who provide, design, build and deliver interactive technology products and services. MIMC holds over 75 networking and educational events a year for professionals from all sides of the industry, including one of the most prestigious annual industry awards ceremonies in New England, the MIMC Awards. For more information about MIMC visit or contact the MIMC office at 617-227-2822.