Japan Mobile Device Market, Mainly Driven by Smartphones , PC and Tablets, Is Expected to Temporarily Drop -2.1% in 2014, According to IDC
TOKYO, March 26, 2014 – International Data Corporation (IDC) has published a new forecast for the Japan mobile device market, comprised of PCs, smartphones, tablets, and data communication products such as mobile cards and personal routers. IDC expects unit shipments will temporarily drop to 55.1million units in 2014, resulting in a year-over-year decline of -2.1%.
According to IDC's Japan Quarterly Mobile Device Tracker, smartphone shipments will drop to 30.0 million units in 2014, which represents a year-over-year decline of -1.0%. The slowdown will be mainly due to lower sales of Android-powered smartphones caused by the three major carriers' promotional focus on the iPhone and slower new subscriber growth, particularly among consumers. The commercial PC market is expected to decline -16.9% year over year, following some special demand brought about by Windows XP migrations in 2013. In contrast, the tablet market, which remains very healthy in both the commercial and consumer segments, will grow 18.3% year over year to about 9.4 million units.
Despite the decline in 2014, IDC Japan expects the total mobile device market will grow over the next five years, reaching 62.6 million units in 2018. The growth will be largely driven by smartphones and tablets, which are expected to expand to 36.9 million and 10.2 million units respectively in 2018.
"Over the short-term, the Japan mobile device market will have more opportunity in the business mobility field, while seeing a slower pace of growth in the consumer segment. In addition, more IT vendors are likely to invest aggressively, shifting their minds toward 'solution-oriented', instead of 'hardware-oriented', to add value to their business in 2014," said Ko Shikita, Group Manager, PC, Mobile & Client Solutions, IDC Japan.
Japan smartphone includes iOS, Android, and Windows but excludes Symbian.
Data Communication includes Data Card and Personal Router.
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IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.