Latin America’s Desktop Printer Market To Be Fuelled By SMBs In 2002, IDC Says

MIAMI, FL – MARCH 11, 2002 – The Latin American desktop printer market has been impacted by lower consumer purchasing power and generally lower investments from government and large businesses in 2001. Additionally, higher unemployment rates in many Latin American countries reduced consumers' spending in peripheral products like printers.


The desktop printer market in Latin America decreased 23% in market value in 2001 when compared to 2000, with unit shipments increasing by 2%. A total of 5.87 million inkjet, laser, dot matrix, and solid ink desktop printers valued at US$1.2 billion were shipped in the region in 2001.

Although the total Latin American desktop printer market is expected to remain nearly flat in 2002, units shipped to under-penetrated laser printer market are expected to increase by 6% from 2001 to 2002.

"Small office, small-, and medium-sized businesses should renew their desktop printer platforms as newer models offer lower cost per page" said José Rubens, Research Analyst for IDC Latin America. "We expect that in 2002 resellers will be key to vendors' success as vendors will need to focus on solutions that can reach these segments", Rubens added.

Hewlett-Packard remained the market leader in inkjets and consolidated its leadership in the laser market gaining 3 percentage points in unit market share in 2001 over the prior year. In Argentina, Epson ranked first in the inkjet market for the year 2001 with HP as the leading vendor in Q4. Lexmark positioned itself for the second quarter – Q3 and Q4 2001 – as the leading vendor in the laser market in Brazil.

Information like the above can be found in IDC's Latin America Desktop Printer Quarterly Tracker – Doc # LA1128J. To purchase the report, please contact Barbie Cordero at 305-351-3131 or

About IDC Corporation

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at

IDC Latin America

IDC Latin America has established an unrivaled reputation for analysis of the IT, Internet, and Telecom markets in Latin America. Our research group is comprised of over ninety analysts in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela who are devoted to generating the most authentic and up-to-date information on these markets. Following a commitment to excellence, IDC has pioneered primary research in the countries of Costa Rica, Dominican Republic, Ecuador, Guatemala, Panama, Peru, and Puerto Rico. This distinctive local presence results in the most comprehensive and trustworthy market coverage of the Latin American region.

IDC is a division of IDG, the world's leading IT Media, research, and exposition company.



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