Life Science Insights to Present ”The Rise of The Pharma CIO” at IDC’s Annual Directions Conferences

FRAMINGHAM, MA – MARCH 8, 2005 – Fundamental shifts in the pharmaceutical industry are driving key changes in the industry's business processes and IT strategies. IT decision making is moving to center stage to help reduce costs and address compliance imperatives, and, as a result, CIOs are taking a larger role in the corporate boardroom.

Life Science Insights, an IDC Company, will present "The Rise of the Pharma CIO" at IDC's Directions 2005: Blueprint for the Next Decade. The 40th annual IDC Directions conferences will be held March 16, 2005, at the John B. Hynes Convention Center in Boston and March 23, 2005, at the San Jose Convention Center in San Jose, California.

During the presentation, Life Science Insights Research Director Ellen Julian will examine where CIOs are investing within the Discovery & Development, Manufacturing & Distribution, and Sales & Marketing processes. She will discuss how current pain points across the value chain are impacted by technology and how IT is adding value to business operations. A 12-year veteran of IDC, Julian manages research teams that cover clinical development, contract research, the Leading Indicators in Life Science panel, and the IT Green Book. Julian's insight and analysis is sought regularly by top-tier industry trades and business publications. She is also a speaker at many industry events.

IDC's annual Directions conferences have earned the reputation of being among the most important industry events of the year, drawing thousands of IT suppliers, professionals and executive decision-makers worldwide. In addition to the two U.S. conferences, IDC hosts regional Directions conferences throughout Asia/Pacific, Europe and Latin America.

For additional information or to register for either Directions 2005 conference, please visit www.idc.com/directions05/boston or www.idc.com/directions05/sanjose . Registration is also available by telephone at 800-605-5849 or 978-597-0133.

Complimentary press passes to Directions 2005 are available to qualified members of the media. To request a pass, please contact Tammy Gilson-Hodge at 508.988.6746.

Life Science Insights, an IDC Company, provides market research, analysis and consulting services to decision makers in life science markets. Clients include pharmaceutical and biotechnology companies, contract research organizations (CROs), government research organizations and technology vendors. Life Science Insights' team of specialist analysts and consultants provide research and advice on technology trends, key market drivers, and end-user intentions. Founded in January 2004, Life Science Insights is headquartered in Framingham, MA. Visit www.lifescience-insights.com for more information.

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