Linux Financial Summit Makes West Coast Debut at Linuxworld San Francisco

FRAMINGHAM, MA – JULY 22, 2003 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the agenda for the Linux Financial Summit, which will make its West Coast debut at LinuxWorld Conference & Expo®/San Francisco 2003. Sponsored by Technology For Finance, the Linux Financial Summit will examine Linux and open source technology implementations and best practices among financial services institutions, with insights from E*TRADE CTO Josh Levine and other noted industry observers.

The Linux Financial Summit will take place Tuesday, August 5, 2003 at San Francisco's Moscone Center. LinuxWorld Conference & Expo runs August 4-7, 2003.

The Linux Financial Summit was introduced at LinuxWorld Conference & Expo/New York in January 2003, and is designed for financial IT executives and managers, including CTOs, CIOs, data center managers, senior level MIS managers and IT/IS directors.

Josh Levine, CTO of E*TRADE and president of E*TRADE Technologies, will deliver a presentation entitled, "Unshackled from Proprietary Technology.” Levine will describe how financial services institutions can leverage open source to achieve cost savings and increased efficiency, while delivering an improved customer experience. He will focus on E*TRADE Financial's switch from Unix to Linux, and the resulting benefits and cost savings.

Attendees will also hear from Bill Bradway, group vice president of Retail Financial Services at Financial Insights (an IDC company). Entitled "Linux in Financial Services: The Proof Points,” Bradway's presentation will cover what is required for Linux to become a viable alternative to Unix in the financial services industry. Bradway will also discuss some examples of financial institution deployments of Linux, and Financial Insights' forecast for Linux adoption in the financial services.

"It is both logical and encouraging to see the financial services industry continuing to deploy the Linux operating system," said Bradway. "As the benefits for switching to open source become clearer to more IT directors working in the industry, the need for a forum like the Financial Summit – where their questions and concerns can be addressed – becomes more relevant and valuable."

Tim Witham, director of the Open Source Development Lab (OSDL), will present OSDL's Linux technology roadmap to support the critical requirements of the financial services industry. "OSDL Data Center Linux (DCL) in Financial Services” will identify specific requirements and outline the architecture and specifications that define a data center capable Linux OS. Linux Financial Summit attendees will also hear from Tom Traubitz, senior marketing manager of Sybase Adapative Server Enterprise. Traubitz will explore data management strategies to fulfill the low total cost of ownership promise of Linux.

"We are pleased to present Technology For Finance, the only substantive information source for all segments of financial services, as a key media sponsor for the Linux Financial Summit," said Carla Brown, features editor, Technology For Finance. "This program is especially relevant to us as many financial institutions see open source solutions as a way to help increase their return on IT investment."

The Linux Financial Summit is open to all registered conference attendees. For more information on the Linux Financial Summit and the upcoming LinuxWorld Conference & Expo, visit

About Technology For Finance

Technology For Finance is a key online technology resource for the global financial services industry. It offers a broad spectrum of topical information and in-depth views and assessments of business and technology issues in the banking, securities and insurance sectors. Written by experts, the Website publishes business and technical articles that provide insight into how financial organizations can benefit from technology – both now and in the future. These issues range from STP, Web services, CRM, BPM, data management, e-payments, card technology, corporate actions, fraud/security to re-engineering and much more. It also provides relevant news, a vendor directory, an events directory, and white paper library supplemented by our regular monthly newsletter, TransAction, which has an ever growing global membership. For more information, please visit

About LinuxWorld Conference & Expo

LinuxWorld Conference & Expo is the premier event exclusively focused on Linux and open source solutions. As the world's most comprehensive marketplace for open source products and services, LinuxWorld provides business decision-makers with information and resources to implement Linux and open source solutions into business infrastructure and enterprise networks. For more information or to register for the event, visit the LinuxWorld Conference & Expo Web site at, or call (800) 657-1474. For exhibiting opportunities, please contact Frank Netherwood (A-K) at (508) 424-4860 or or John Yurewicz (L-Z) at (508) 424-4852 or

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio-ITWorld Conference & Expo, COMNET Conference & Expo, Integrated Security Conference & Expo, BiometricsWorld Global Series™ and Portable Power Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at