Mac Luminaries Andy Ihnatko and Chris Breen Featured at Macworld Conference & Expo in Boston

FRAMINGHAM, MA – MAY 23, 2005 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the feature presentations at Macworld Conference & Expo(R) Boston on July 11-14, 2005 at the Hynes Convention Center in Boston. Feature presentations include an address by popular Mac columnist, Andy Ihnatko; The MacBrainiac Challenge, hosted by Mac industry pundit and Macworld 911 columnist Chris Breen; and the Macworld Town Hall with Mac industry luminaries.

Andy Ihnatko, columnist for The Chicago Sun-Times and Macworld, will deliver a feature presentation titled, "2,000 Things About the Macintosh That You Should Really Have Already Learned By Now."

"Even when you omit the 11 months during which the only two things a Macintosh could do well was displace .82 cubic feet of space and $2,500 in cash, the Macintosh has been around for more than twenty years," said Ihnatko. "Have you been paying attention all that time? Do you know what the single most important engine of Apple's innovation is? Can you use Tiger to build a navigational heads-up display for your car using less than two cents' worth of materials? What will the next version of the Mac OS look like? What is iMovie's "Bugs Bunny Rule," and why must you master it? In case you've missed anything, this presentation will bring you up to speed at the rate of approximately two topics every five seconds."

The MacBrainiac Challenge, Macworld's live quiz show, will be hosted by noted Mac industry pundit and Macworld 911 columnist Chris Breen. Two teams will battle it out for the crown of Mac-Uber Geek by answering questions on Macintosh history, hidden features of common software, using the Mac for extremely unique purposes, and much more. The MacBrainiac Challenge is fun, fast-paced, humorous and informative. Attendees will be able to test wits against the best the Mac industry has to offer at this popular Macworld Conference & Expo event.

Hosted by Macworld Conference chair, Paul Kent, the Macworld Town Hall will bring attendees together with Mac industry pundits to discuss important industry issues. Town Hall participants will analyze the key announcements that came out of Apple's World Wide Developer Conference, discuss how Macworld can continue to serve Mac customers, and examine important and interesting developments from around the industry.

"These veteran industry luminaries will discuss the evolution of the Macintosh and explore what the future holds for the Mac and the entire community of Apple technology users.," said Richard Feldman, group vice president of IDG World Expo. "We are excited to celebrate the dynamic spirit and sense of community that is unique to Mac users. This tremendous feature presentation line-up is one of many show attractions that will educate, entertain and inspire the Mac community at Macworld Boston this summer."

For more information or to register for Macworld Boston 2005, visit .

Editor's Note: Apple will not be participating in Macworld Conference & Expo Boston 2005.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at , or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or or Ron Moreau at (508) 424-4804 or

About IDG World Expo

IDG World Expo ( ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .