Mac Publishing Makes Strategic Investment In Creativepro.com
Portland, OR — January 5, 2000 — Mac Publishing and Creativepro.com, Inc. today announced a strategic business relationship in which the two companies will bring together their mutual strengths to further serve the Mac-based creative professional community. The companies will cross-link the front pages of their respective sites and cross-license selected content targeted at the professional audience. In addition, Mac Publishing will also make an equity investment in Creativepro.com. Specific terms of the agreement have not been disclosed.
"Mac Publishing and Creativepro.com share a long-standing commitment to provide creative professionals with the news and tools they need to be successful," said Colin Crawford, president and CEO, Mac Publishing. "By working together, we are able to build upon our individual strengths and deliver a complementary range of resources for a community we jointly serve."
"Mac Publishing has earned a strong reputation as the premier source for Macintosh-related news and reviews," said Craig Barnes, president and CEO, Creativepro.com, Inc. "Its support of Creativepro.com is a major endorsement of our credibility and growing momentum as the leading multi-vendor, cross-platform provider of tools, information and services for creatives."
More than half of the estimated four million creative professionals worldwide use the Macintosh for digital media production, according to research firm GISTICS. These digital media producers spend more than $22 billion each year on production tools and services in North America alone. The partnership between Mac Publishing and Creativepro.com is designed to target this community.
About Mac Publishing
Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches 1.6 million readers while Mac Publishing's Web presence garners an average of 1.2 million unique visitors. The Mac Publishing sites include: Macworld.com, MacWEEK.com, MacCentral.com, MacBuy.com and iMacworld.com. Headquartered in San Francisco, Mac Publishing is a joint venture between
Ziff-Davis Inc. and International Data Group.
Creativepro.com is a vertical Web portal that provides online information, products and e-services that address the core needs of creative professionals within the print and Web publishing communities. Creativepro.com, Inc. is the parent company of the Extensis Products Group, makers of software productivity tools for creative professionals. Creativepro.com has established partnerships with a growing number of key industry leaders including Aquent, Beyond.com, Corel Corp., Macromedia Inc., Monster.com, PhotoDisc, Quark, Publish Magazine, Tektronix Inc. and Mac Publishing. Founded in 1993, Creativepro.com, Inc., with its Extensis Products Group, is based in Portland, Ore., and is a portfolio company of Adobe Ventures LP, the investment arm of Adobe Systems Inc. (NASDAQ ADBE). Additional information can be found at