MacBrainiac Challenge to Debut at Macworld Conference & Expo in San Francisco; Game Show-Style Trivia Contest Will Test the Wits of Mac Luminaries

FRAMINGHAM, MA – SEPTEMBER 24, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced the introduction of the MacBrainiac Challenge, an all-new game show-style contest taking place at the upcoming Macworld Conference & Expo. All Macworld Conference & Expo attendees are welcome to be part of the audience as two teams of Mac luminaries are pitted against one another in a quick-witted trivia contest.


Macworld Conference & Expo, San Francisco's largest annual technology event and the world's most comprehensive Macintosh OS event, takes place January 6-10, 2003 at The Moscone Center in San Francisco. The MacBrainiac Challenge takes place on Thursday, January 9 from 12:30 – 1:15 p.m and will be hosted by best-selling author David Pogue.

Two lucky volunteers will be chosen from the audience to join either the "Mad Dogcows" or "X.F.L." Bob "Dr. Mac" LeVitus will head up the Mad Dogcows as they tap into their Mac trivia smarts. Fellow Mad Dogcows include Adam Engst, publisher of TidBITS and Ted Landau, MacFixIt founder, Macworld contributing editor and Mac OS X Disaster Relief author. Shawn King, founder and host of Your Mac Life, will do his best to ensure a victory for the X.F.L. team. His team players include Christopher Breen, contributing editor at Macworld and Andy Ihnatko, Chicago Sun-Times and Macworld columnist.

"Macworld Conference & Expo is already established as the place to network with peers, check out the latest Mac products and services and learn valuable skills," said Rob Scheschareg, IDG World Expo vice president of sales, marketing and product development. "For the next Macworld event, we wanted to add another dose of fun. We think attendees will find the MacBrainiac Challenge pretty entertaining."

For more information or to register for Macworld Conference & Expo, please visit

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo, COMNET Conference & Expo and Integrated Security Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (www.), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at