Macworld 2010 Ushers In a New Era of Breakthrough Products

FRAMINGHAM, MA. – February 5, 2010 – Macworld 2010 is the place to see the industry’s game-changing innovations for the Apple marketplace next week, IDG World Expo, owner of Macworld 2010, announced today. Macworld, a showcase event for emerging technologies and a forum for industry visionaries, will reveal new-to-market products through a special DEMO event, highlight the year’s best products through the Macworld Best of Show awards, provide a look into the future from industry legend Guy Kawasaki, and spotlight products launching at the show through the First Looks program.

New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will unveil the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software, and will be joined by CEOs and product managers demoing their company’s products live, on stage and for the first time. DEMO is regarded as the premier platform for companies, from well-known players to emerging start ups, to launch their products and garner recognition for their innovative work.

Additionally, Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced, from companies including Cisco, FastMac, Frolicware, Sanho and Other World Computing.

Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00 am – 10:00 am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone, and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a tool that diagnosis your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls with an interface to operate iPods or iPhones; a paper scanner that sends documents and photos directly to popular desktop and web apps; a tactical keypad that allows iPhone users to feel key locations and increase typing speed by eliminating miss hits; and, the world’s smallest 2.5” portable USB hard drive that lets you back up your laptop on-the-go.

The iPad Special Event on Saturday, February 13, from 1:00 pm – 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

“Macworld 2010 is all about cool products and great innovations,” said Paul Kent, vice president and general manager for Macworld 2010. “Users come to the show looking to discover amazing things to help them be more productive and get more enjoyment out of their Apple products. We’re thrilled to present so many fun and interesting ways for developers and users to connect this year.”

Macworld 2010 will be held at the Moscone Center in San Francisco from February 9-13, 2010.

To register for Macworld 2010, please visit [].

For more details on the event and conference content, please visit [].

About Macworld 2010

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo ( []) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.