Macworld 2011 Announces Innovative Conference Program Designed to Support Evolving Apple Products Marketplace; New Content will Focus Heavily on the Impact of Apple and Third-Party Mobility Products on Users’ Experience, Empowerment and Productivity

FRAMINGHAM, MA – October 14, 2010 – The all new Macworld 2011 conference program, focused on mobile productivity and the myriad of ways in which iPad, iPhone and MacBook innovations are empowering creativity, is now open for registration, IDG World Expo, owner of Macworld 2011, announced today. Featuring more than 100 educational sessions taught by a faculty of worldwide trainers, industry experts, journalists, and visionaries, the Macworld 2011 conference will take place January 26-29, 2011, at Moscone Center's West Hall in San Francisco.

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"The single biggest dynamic that has emerged among Apple users in the past year is an interest in enabling their mobile lifestyle with the iPad, iPhone and iPod Touch," said Paul Kent, vice president and general manager, Macworld 2011. "To support this critical aspect of the marketplace, our entirely new iPad and iPhone content will bring to light incredible innovations that can empower creativity and productivity. Attendees will discover not only new applications, but also get immediate and valuable tips on using these products to their greatest enjoyment and ability. In addition to our traditionally popular sessions on Mac and Mac OS X tools, Macworld 2011 conference attendees at all skill levels will have a unique opportunity to learn first-hand about industry trends and become skilled at deploying Apple-related technologies. We look forward to welcoming tens of thousands of Apple-product enthusiasts and new Apple-product users to Macworld 2011."

Conference content debuting at Macworld 2011 includes:

* "Road Warriors Guide to the iPad" with Andy Ihnatko, technology columnist for the Chicago Sun-Times and longtime columnist and contributing editor for Macworld

* "How to Convert Your Video Content for Use with Your iPad and iPhone" with Chris Breen, well-known technology writer for MacUser, MacWEEK, and Macworld, as well as author of several books and training titles

* "Creating Content on Your iPad" with Sal Soghoian, AppleScript product manager for Worldwide Product Marketing at Apple

* "Using the iPad in Your Small Business" with Phil Goodman, a noted industry consultant and owner of Goodman Consulting

* "iWork on the iPad" with Richard Harrington, renowned industry trainer and author and CEO of RHED Pixel

* "Making Music on Your iPad" with Bryan Chaffin, co-publisher of "Afternoon Editor" for The Mac Observer, Inc, and Bob Levitus, author, consultant and columnist for the Houston Chronicle

* "Getting the Most from Your iPhone 4 Camera – Video and Still"

Additional highlights include a User Conference track, which offers tips, tricks and ideas to help beginners, intermediate and power users get the most out of their Apple products, as well as a new session called "Tell Me Something I Don't Know," which takes attendees inside the check boxes and preference settings to unlock greater mastery of their favorite applications like iTunes, Finder and Safari. Macworld 2011 will also feature sessions tailored to photographers, educators, small business professionals, musicians and videographers.

Complete information on the conference program can be found at: []. To register for a Macworld 2011 conference pass, visit [].

For current happenings, news and chatter follow Macworld 2011 on Twitter at [] and like us on Facebook at [].

IDG World Expo, producer of Macworld 2011, is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the GSMA's Mobile Asia Congress 2010 in Hong Kong and Mobile World Congress 2011 in Barcelona. Those interested in attending Macworld Mobile can register at [].

About Macworld 2011

Macworld 2011 ( []) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called "Mecca for Mac Users."

About IDG World Expo

IDG World Expo ( []) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.