Macworld 2011 Announces Macworld Industry Forum; Presentations and Rapid-Fire Networking Event Set to Advance Apple Third-Party Products Market, Registration Now Open to Public

FRAMINGHAM, MA – December 21, 2010 – Macworld Industry Forum, an exclusive event that brings together developers, industry-watchers, media, analysts, volume product buyers and other influencers for a day of discussions about the dynamics that shape the third-party Apple-products marketplace, will debut at Macworld 2011, IDG World Expo, owner of Macworld 2011, announced today.

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(Logo: [] )

Presentations include key industry analysts providing insight into the dynamics that make the Apple market go and noted experts from key market segments sharing how Apple products are being deployed in volume markets where third-party products can add value, as well as how new products and technologies are shaping the industry's future. Macworld Industry Forum will take place on Wednesday, January 26, 2011, from 10:00 a.m. – 5:00 p.m. PST, at the Moscone Center West in San Francisco.

Macworld Industry Forum features presentations from noted industry watchers such as: Harry McCracken, founder and editor of Technologizer, offering his "Thoughts on Mobile"; Jason Snell, vice president and editorial director of Mac Publishing, LLC, discussing "How Apple Does 'It'"; and John Gruber, writer and publisher at Daring Fireball, tackling "Apple and the Open Web: A Love Story."

"Macworld Industry Forum will be a pinnacle event for the Apple-products industry," said Paul Kent, vice president and general manager of Macworld 2011. "Bringing together the industry media, influencers and experts who shape this market everyday to share ideas, learn from each other and move the marketplace forward, this caliber of event could only take place at Macworld. We are thrilled to debut the Macworld Industry Forum in 2011 and to share in the excitement, innovation and connections that are sure to result from the best minds coming together in one place."

In addition, this special event will include a "What You Need to Know" series of 20-minute market presentations from executives offering an overview of some of the technology and key markets that the Apple-product industry serves. Presenters will include:

* Colin Crawford, CEO and founder of Media7, on "Tablet Publishing Models"

* John Welch, head of IT at The Zimmerman Agency, on "Apple and the Enterprise"

* Mike Lawrence, executive director of computer-using educators (CUE), on "Apple Products in Education"

* Bill Wiecking, MIS at Hawaii Preparatory Academy, on "Sustainable Apple: Thinking About Forever"

* Bill Atkinson on "The Evolution of Software"

* Alex Lindsay, CFO of Pixel Corps, on "The Here and Now, There and Tomorrow of Digital Video"

* Derrick Story, photographer, on "The Technology in the Camera You'll Buy Tomorrow"

* Nick Floro, CEO of Sealworks Interactive Studios, on "The New Creative Professional: Essential Skills, Tools and Technology"

Registration for Macworld Industry Forum is now open to the public and tickets will be available for purchase on a first come, first served basis. Space is limited. To purchase a ticket, please visit [].

For more information on Macworld Industry Forum taking place during Macworld 2011, please visit [].

Macworld 2011 will take place January 26-29, 2011, at Moscone Center's West Hall in San Francisco. Complete information on the conference program can be found at: []. To register for a Macworld 2011 conference pass, visit [].

For current happenings, news and chatter follow Macworld 2011 on Twitter at [] and like us on Facebook at [].

IDG World Expo, producer of Macworld 2011, is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the GSMA's Mobile Asia Congress 2010 in Hong Kong and Mobile World Congress 2011 in Barcelona. Those interested in attending Macworld Mobile can register at [].

About Macworld 2011

Macworld 2011 ( []) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called "Mecca for Mac Users."

About IDG World Expo

IDG World Expo ( []) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.