Macworld Announces Strategic Relationship with Microsoft; Agreement to Provide Macintosh Customers with Microsoft-Specific News and Information
SAN FRANCISCO, CA – JANUARY 10, 2001 –Macworld, the leading Macintosh magazine and Web site, announced today a strategic relationship with Microsoft Corp. which will provide their customers with improved access to news and information about Microsoft's line of Macintosh products.
The two companies will be working closely together to integrate Microsoft product news, reviews and information from Macworld's authoritative editorial content into Microsoft's Macintosh-focused Web site, MacTopia (www.microsoft.com/mac). This relationship will keep customers better informed about Microsoft's Macintosh products on both MacTopia and Macworld.com.
"We're honored to have the opportunity to work with Microsoft to bring our editorial expertise to their Macintosh customers," stated Andy Gore, Editor in Chief of Macworld magazine. "With the redesign of our Web site, Macworld.com now has an area dedicated solely to getting the most out of Microsoft's Mac products (www.macworld.com/subject/msoffice.) Microsoft delivers some of the most prevalent applications on the Macintosh platform. And Macworld tells you
how to use them."
"For nearly twenty years Macworld magazine has been a key news and information resource for the Macintosh community," stated Mary Rose Becker, Group Product Manager, Macintosh Business Unit, Microsoft Corp. "Through our relationship with Macworld magazine, our customers will have access to a wealth of information and expertise specifically targeted at helping them get the most out of their Microsoft Macintosh products."
About Mac Publishing L.L.C.
Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches over 1.6 million influencers of computer purchases,(1) while the Mac Publishing Web presence garners an average of 2 million unique visitors. The
Mac Publishing sites include: www.Macworld.com, www.MacworldPriceFinder.com, www.MacWEEK.com and www.MacCentral.com. Headquartered in San Francisco, Mac Publishing is a joint venture between Ziff-Davis Media and International Data Group.