Macworld Conference & Expo 2006 San Francisco Gains 7% Attendance Increase with More than 38,000 Overall Visitors

FRAMINGHAM, MA – APRIL 11, 2006 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced outstanding results from the attendance certification audit performed by BPA World Wide for Macworld Conference & Expo(R) in San Francisco, held January 9-13, 2006, at the Moscone Center. The number of overall visitors increased 6.8% from the 2005 event. There were 38,441 overall visitors in 2006, compared to 35,989 in 2005.

Other highlights of this year's successful event in San Francisco include:

— 20% increase in paid conference delegates. 4,188 attendees paid to attend the educational conference program in 2006 – compared to 3,358 in 2005.

— 25% increase in the total number of companies that exhibited at Macworld. There were 367 exhibiting companies on the exhibit hall floor in 2006 – compared to 274 in 2005. Exhibiting companies in 2006 included: Apple, Adobe, Microsoft, Quark, Nikon, Canon, FileMaker, Fujitsu and HP, among others.

— 21% increase in the average number of hours spent on the exhibit hall floor by attendees. The average number of hours attendees spent visiting exhibits in 2006 was 12.5 hours over two days – compared to 10.1 hours over two days in 2004.

"Macworld 2006 was a great show for MacSpeech," said Michael Schwing, Worldwide Sales Manager, MacSpeech, Inc. "We met a lot of old friends, made some new ones – and even had time to host a record number of customers at our booth to see our products."

"A significant number of major account and business customers visiting our booth overwhelmed the Ricoh staff during the first two days of the expo," said Lewis Newmark, Senior Solutions Consultant, Ricoh Corporation. "It was impressive to experience such high levels of interest in Ricoh stand-alone printing and scanning products."

The top 5 industries at the event, representing 20% of attendees, were comprised of the following categories:

— Film-Video-TV professionals

— Design-Creative Services professionals

— Software/Application Development/ISV professionals

— Education professionals

— Consultant/Business Services professionals

"We are happy to announce that over 38,000 people were in attendance at Macworld Conference & Expo San Francisco 2006. Our strong growth in all facets of the show is a reflection of the vibrancy in the Mac market," said Paul Kent, brand vice president, Macworld Conference & Expo. "Looking forward to the 2007 event, attendees can expect to see new expo attractions and conference topics that will appeal to both our existing attendee base and the growing ranks of new Mac customers."

Beginning in 2004, IDG World Expo has had attendance figures for Macworld Conference & Expo (as well as all of its other events) verified by an independent event auditing company. BPA World Wide performed the audit for the 2006 event and included the following statement with the final, audited figures:

"We have examined the attendee records of subject/show for the date and location of the show/event as reported in this BPA Event Audits report. Our examination was made in accordance with generally accepted event auditing standards. This audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit corporation organized for the purpose of managing and overseeing the exhibition industry's independent audit process. The audit process includes pre-event review of systems, on-site inspection, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered necessary. Based on such examinations, the statements set forth in this report present fairly and accurately the total attendance of this event in conformance with generally accepted event measurement principles."

The official audit has been made available to the public and can be found at:

Next year's Macworld Conference & Expo in San Francisco will take place January 8-12, 2007, at The Moscone Center.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer.

For more information or to register for the event, please visit the Web site at, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or or Ron Moreau at (508) 424-4804 or

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(TM), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at

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