Macworld Conference & Expo to Showcase Industry Leaders

FRAMINGHAM, MA – DECEMBER 12, 2000 – IDG World Expo, producers of innovative IT conferences and expositions, announced today that two major leaders in the Macintosh community will be featured speakers at the upcoming Macworld Conference & Expo. The event is slated for January 9 – 12, 2001 at the Moscone Convention Center in San Francisco.


"Macworld Conference & Expo is the dominant IT event on the West Coast. It’s thriving thanks to the participation of leading industry experts, the creation of bold new conference elements and a continued focus on meeting the needs of Mac users," said Charlie Greco, president and CEO, IDG World Expo.

Both featured speakers have made a substantial mark in the Mac community. Kevin Browne, General Manager of the Macintosh Business Unit at Microsoft, has played a key role in the development of award-winning products like Office 98 Macintosh Edition. Browne will speak on Wednesday, January 10 at 9:00 a.m. Rob Burgess, Chairman and CEO of Macromedia, takes the podium on Thursday, January 11 at 9:00 a.m. Burgess has worked extensively in the field of high-performance computer graphics, and has executive-level oversight of Macromedia products like Macromedia Dreamweaver, Flash and Shockwave, which help enable next-generation Web experiences. Greco added, "We’ve got ourselves two heavy-hitters in Kevin Browne and Rob Burgess. Our attendees come to Macworld Conference & Expo to hear from the leaders and innovators who are creating the next wave of development. It should be quite a wave for all of us to ride," he said.

Other highlights from the upcoming Macworld Conference & Expo show include:

¨ Pre-conference workshops offering in-depth training on key products and technologies

¨ The Macworld Pro/Conference, which will present topics of interest to the computing professional using the Macintosh platform, offering sophisticated training on subjects like Mac Networking and Systems Administration for large organizations

¨ The Macworld Users Conference, featuring 70 sessions by industry experts, ranging from a preview of the Mac OS X to instruction on how to create desktop movies

¨ The MacBeginnings program, which will offer new Mac users valuable training as they get started with their first iMac or iBook

¨ The debut of The Special Interest Boulevard, which will provide a showcase for up-and-coming companies, conveniently organized by specific industry areas

¨ MacWorld Conference & Expo Guided Tours, where volunteers help attendees who are looking for specific companies and solutions on the Expo floor

Other attractions and events are back by popular demand. The Internet Café will offer attendees the chance to relax, check email and chat with friends. The Digital Art Gallery, featuring original portraits created on the Mac, is returning for the third straight year. The Music and Audio Showcase and a live concert series will accentuate the musical and audio prowess of "the Mac in action," and the Macintosh Gaming Area will feature hands-on demonstrations of the hottest new games for the Mac.

"People are coming to Macworld Conference & Expo in record numbers. Both the East Coast and West Coast shows are exploding," said Rob Scheschareg, vice president of events, IDG World Expo. "For us, it isn’t about simply being the biggest. We’re focused on being the best, by building on past successes and introducing innovative new strategies." Scheschareg continued, "Companies would be hard-pressed to find a better marketing opportunity than Macworld Conference & Expo. Our exhibitors know that. There’s really no better place to be if you’re interested in seeing or selling hundreds of new products, getting hands-on demonstrations and hearing from some of the visionaries in the Mac community," he said.

About Macworld Conference & Expo

The world's most comprehensive Macintosh OS event, Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Macworld/Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, publishers of Macworld Magazine,, and Mac Publishing is a joint venture between International Data Group and Ziff Davis Media. For more information on Macworld Conference & Expo visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, COMNET Conference & Expo, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, Macworld Conference & Expo and Internet Entertainment Expo (IEX). IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at