Macworld Conference & Expo Wins CEBA Award For Best Advertising Campaign From American Business Media ; IDG World Expo’s Next Generation Data Center event also recognized by IAEE for creative excellence in exhibition promotional materials
FRAMINGHAM, MA – October 9, 2008 – IDG World Expo today announced that it has received a coveted CEBA Award for Best Advertising Campaign for its 2008 Macworld Conference & Expo “Badges” ad that appeared in Macworld Magazine. The award, which celebrates outstanding business advertising achievements in publications, digital media and face-to-face events, was presented to IDG World Expo during American Business Media's 13th Annual Creative Excellence in Business Advertising (CEBA) Awards ceremony at Lincoln Center in New York City.
“The CEBA Awards are the gold standard of creative excellence by which advertisers and their campaigns are measured,” said Mary Dolaher, Chief Executive Officer, IDG World Expo, the leading producer of world-class tradeshows and events and owner of Macworld Conference & Expo. “These awards attract hundreds of excellent submissions from top advertisers around the country, so to have been selected as one of the best campaigns of 2008 is quite an honor, and one of which we are extremely proud.”
Advertising and marketing industry judges Mark DiMassimo, DiMassimo Goldstein; Lynn Giordano, Gotham, Inc.; Todd Heyman; Marc Lucas, Avenue A | Razorfish; Maggie Powers, Doremus; and Michael Ruby, Stein Rogan + Partners, poured over hundreds of entries to select all award recipients. The 2008 CEBA Awards were sponsored by Adweek Media, BBN Networks, BtoB magazine, Nielsen Business Media, Reed Exhibitions and United Business Media.
Separately, DMNA, the agency behind the creative design of the Macworld Conference & Expo® “Badges” ad was also recognized with an ADDY Award by the American Advertising Federation of Silicon Valley for this campaign. With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
In addition, IDG World Expo also announced that its Next Generation Data Center™ (NGDC™) event was the recipient of the IAEE’s 2008 Art of the Show Award, an award given for excellence in exhibition promotional materials. NGDC was the winner in the 2008 single piece print advertising award category.
"This year's Art of the Show Competition proved that the industry's best and most creative minds were hard at work. It is the quintessential foundation for promotional communication in the exhibitions and events industry and is highly revered by both event organizers and suppliers alike," notes IAEE President Steven Hacker, CAE.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
About International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. The company’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com