Macworld Conference & Expo Celebrates the “Mac Personality”; Intriguing Stories From Mac Users Will Be Featured on Web Site, at Upcoming Event

FRAMINGHAM, MA – NOVEMBER 5, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced that it will spotlight "Mac Personalities" — Mac users who have interesting Mac stories to tell or use Mac products in remarkable ways. IDG World Expo is collecting Mac user profiles to feature on the Macworld Conference & Expo Web site, as well as on-site at the upcoming Macworld Conference & Expo, taking place January 6-10, 2003 at San Francisco's Moscone Center.


IDG World Expo is now accepting Mac Personality submissions on the Macworld Conference & Expo Web site. Users can access the online form in the "Show Attractions" area of the site at Those selected will be featured on the Macworld Web site and on signage at the upcoming event in San Francisco, and each will receive a Macworld Conference & Expo t-shirt. They will also be entered into a drawing to receive a 3-day conference pass for Macworld Conference & Expo/San Francisco 2003.

The Mac Personalities program debuted at Macworld Conference & Expo/New York 2002. Dozens of Mac users submitted their stories for consideration, and ultimately ten were chosen to be profiled on the Macworld Web site. Mac Personalities included Alana YellowMoon, a self-taught artist from Sheridan, Oregon who is on her fifth Mac; Greg Stovell, a Presbyterian minister who uses his Mac for online Bible studies and character modeling; and Jack Gulick, a director and producer whose iBook was indispensable while directing Gloria Gaynor's latest music video.

"This is a community filled with individuals who are fiercely loyal to their Macs," said Rob Scheschareg, vice president of sales, marketing and product development, IDG World Expo. "Over the years, we have encountered countless users who demonstrate incredible creativity with their Macs. As the largest event serving the Mac community, it's important that we celebrate the contributions these users make to the Mac community and society at large."

To submit a story, go to index.cvn?id=10014&p_navID=10.

For more information or to register for Macworld Conference & Expo, please visit

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo, COMNET Conference & Expo and Integrated Security Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at