Macworld Conference & Expo: What’s New On The 2008 Show Floor ; New attractions add excitement to Macworld show floor

FRAMINGHAM, MA – DECEMBER 10, 2007 – IDG World Expo, the leading producer of world-class tradeshows and events, today announced new show floor attractions for the upcoming Macworld Conference & Expo, scheduled to be held on January 14-18, 2008 at San Francisco’s Moscone Center. For the past 23 years, Mac enthusiasts have attended Macworld to see the latest hardware, software and consumer electronics innovations. This year’s event offers exciting new show features, including a live Podcast Studio, an enhanced Digital Photography Experience, a state-of-the-art music studio and more.

“Macworld Conference and Expo offers attendees a hands-on, interactive show floor that enhances their Mac experience,” said Paul Kent, General Manager, Macworld Conference & Expo. “This year there are more ways than ever for Mac users to learn about photography, podcasting, music, blogging, and other cool ways to use their Mac.”

New show floor features for 2008 include:

Podcast Studio: Learn the ins and outs of producing for this new media phenomenon as many of the most popular online media professionals come to Macworld Conference & Expo to conduct live shows and training sessions direct from the exhibit hall. The Mac community, pop culture, technology news, and more will be explored during these fun, informative and entertaining broadcasts.

Digital Photography Experience: The new Digital Photography Experience is dedicated to product comparisons, hands-on demonstrations and training, as well as tips and techniques on cameras, printers, hosting services, asset management and more.

Dream Studios:Making Music with the Mac: Sponsored by harman/kardon, Berklee College of Music presents its "Dream Studio," a state-of-the-art music studio filled with Mac hardware and software to help bring musical vision to life. The "Dream Studio" will feature a self-guided tour, music production demonstrations and daily lectures led by Berklee faculty.

Macworld Learning Center: Want to learn about the Mac for free? Visit the Macworld Learning Center for a taste of what goes on in our world-class conference programs during these complimentary lectures. Topics include: getting the most from your iPod; classes for new Mac users; fun and imaginative ways to use your Mac; and how the Mac can help harness and improve your artistic capabilities.

Microsoft Blogger Lounge: Attention bloggers! Microsoft's Mac Business Unit (MacBU) is hosting a Blogger Lounge for Macworld 2008. Located in Booth 738 and open during Exhibit Hall hours, bloggers are invited to stop by, hangout, blog and meet fellow community members. This is a relaxed, dedicated area for bloggers, as well as podcasters and active forum members, to share their experiences with the rest of the Mac community. iMacs will be available in the Blogger Lounge, but attendees can also bring their own notebooks.

Dice Career Fair For Mac Professionals: During the career fair, attendees can meet with recruiters and representatives to explore new career opportunities from leading companies in the Mac industry.

Attendees will also notice that in addition to the traditionally sold out South Hall, Macworld has taken up full residence in Moscone’s West Hall this year, which will feature several components of the conference program as well as an additional exhibit floor that will be packed with exhibits.

For a complete listing and description of what’s new at Macworld, visit www.macworldexpo.com .

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at www.macworldexpo.com , or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 or annie_rice@idg.com or Ron Moreau at (508) 424-4804 or ron_moreau@idg.com. For sponsorship opportunities contact Ellen Boland at (508) 988-7830, or ellen_boland@idg.com.

About IDG World Expo

IDG World Expo ( www.idgworldexpo.com ) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo® and Next Generation Data Center™ (NGDC™). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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