“Macworld DEMO: Best of Show” Launches at Macworld 2010 ; DEMO and Macworld Magazine Collaborate to Spotlight the Best New Products for the Apple Platform at Macworld 2010

FRAMINGHAM, Mass. – November 18, 2009 – Macworld 2010, in collaboration with DEMO and Macworld, is launching a ground-breaking new program that will give attendees an exclusive first look at the best new products for the Apple market at “Macworld DEMO: Best of Show,” IDG World Expo, owner of Macworld 2010, announced today. DEMO, the launch pad event for emerging technologies, and Macworld, the preeminent news and information source for Mac professionals and enthusiasts, will spotlight the most promising technologies to hit the Apple products market exclusively at Macworld 2010.

This new award program will give six selected companies an unparalleled opportunity to spotlight their products during a special feature presentation hosted by industry luminary Matt Marshall, editor and CEO of Venture Beat and executive producer of DEMO. Each of the six selected companies will give a six-minute demonstration of their product at the Macworld DEMO: Best of Show Feature Presentation, scheduled for Thursday, February 11, 2010, from 11:00 am – 12:00 pm. The deadline for Macworld DEMO: Best of Show submissions is January 15, 2010.

“DEMO has long served as the premier platform for companies––from well-known players to worthy start ups––to launch their products and garner recognition for their innovations,” said Matt Marshall, executive producer of DEMO. “The Apple products market is exploding with innovation and Macworld DEMO: Best of Show is a ground-breaking new endeavor that brings together the DEMO team, skilled in finding the best of what’s next; the experts at Macworld, who have unmatched insight into the Mac products platform; and Macworld 2010, the largest gathering of Apple-related product users. Together, we are committed to bringing to the stage and to the Apple products community the best new products for 2010, products that we believe will change the way people work, play and create.”

Traditionally, the Macworld Best of Show awards are presented by Macworld to the best products debuting at Macworld Expo––winners are presented during a live, on-stage presentation. Macworld will again present its Best of Show awards to the best products, innovations and upgrades at Macworld 2010 as selected by their editors. The Best of Show winners will be selected first and from those winners, the DEMO selections will be made. Best of Show winners will be presented on the Macworld 2010 Main Stage, centrally located on the expo floor, where each winning company will be given a 10-minute speaking slot to talk about and demo its product.

“Macworld 2010 is all about great products and innovations happening in the Apple products marketplace and the Best of Show awards have, through the years, helped put the spotlight on the best of the new products,” said Jason Snell, editorial director of Macworld. “Macworld DEMO: Best of Show takes the program to the next level, providing a tremendous opportunity for exhibitors to gain worldwide acclaim for their new-to-market offerings. Macworld is excited to be part of this new show feature and looks forward to learning more about all the incredible products debuting for the Mac platform in 2010.”

Macworld DEMO: Best of Show Submission Process

Macworld DEMO: Best of Show is open to all Macworld 2010 exhibitors. Companies interested in having their product considered should complete the submission form at http://tinyurl.com/bos2010 no later than January 15, 2010. Entrants should include their company name, booth number, contact name, email, phone number, product name, date of product release and 100-word description of their product. Macworld’s editors will sign confidentiality agreements to cover products that won't be announced until the show begins. Products do not need to be finalized and shipped by the beginning of Macworld 2010 to be considered; however, they must be shown publicly on the show floor. Please email bestofshow@macworld.com with any additional submission questions.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. Additional presentations, speakers and conference content will continue to be announced over the coming weeks. Please visit www.macworldexpo.com for more information about the event.

About the DEMO Conferences

Produced by the IDG Enterprise events group, the DEMO conferences in the United States and China focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and 30 Alpha stage pitches. For more information on the DEMO conferences, visit http://www.demo.com/.

About Macworld

Macworld is the preeminent news and information source on Apple, the hottest technology company today. Covering the full range of technology products, from the Mac and iPhone to digital cameras and printers, Macworld’s features and reviews are required reading for the avid and passionate fans of Apple products. Macworld reaches the homes and offices of over 1.58 million magazine readers monthly* and attracts an average of 4.1 million unique monthly Web visitors.** The go-to experts on all things Apple, Macworld has received numerous awards including this year’s prestigious Neal Award for Best ‘How-to’ Article and countless others. (*Source: Readers per Monthly Copy, IntelliQuest Consumer Study, Spring 2009, **Source: HBX 6 Month Average – March 2009 to August 2009)

About Macworld 2010

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.