MACWORLD Expo’s Nine Special Interest Areas Showcase Products For All Mac Users

San Francisco – December 23, 1999— A variety of informative and exciting special interest areas with products ranging from the latest in "movie making on the Mac" to the newest Internet tool for educators, will be among the many featured highlights of MACWORLD Expo/San Francisco, January 4-8 at the Moscone Convention Center.

Set amidst the hundreds of companies exhibiting at MACWORLD Expo, the nine special interest areas offer Mac Users a broad array of market-focused destinations with companies displaying the latest Macintosh products and technologies. Similar to the exhibit floor, the Special Interest Areas are filled with companies from across the country and around the world, many with new products being unveiled at MACWORLD Expo/San Francisco 2000.

"The MACWORLD Expo Special Interest Areas are indeed special, as they showcase industry stalwarts competing side-by-side with bold new Mac developers," said Nicole Derany, MACWORLD Expo Show Director. "The enthusiasm for the Special Interest Areas has grown substantially over the past year, which has resulted in a total of nine for the upcoming MACWORLD Expo/San Francisco."

The 9 Areas Are:

For the Consumer — "Consumer Showcase": Visitors can discover all the possibilities of their recently purchased Mac or iMac, with exhibitors displaying products for home video, home learning, home office and entertainment. Sponsored by Apple Computer, Inc., iMac Buyer's Guide and MacHome Journal.

For Musicians (Pro and Amateur) — "Music & Audio": For the first time ever a music and audio Special Interest Area will be at MACWORLD Expo, showcasing developers and manufacturers that simplify making music on the Mac. Sponsored by Apple Computer, Inc.

For the Web Guru — "Net Innovators": With the Internet quickly becoming one of the major influences in society today, Web developers and network administrators are always looking for the best new services and tools. This pavilion will showcase the latest tools and technologies to help build and support Internet portals. Sponsored by Apple Computer, Inc. and MacTech.

For the Desktop Publisher — "Extensions Workshop": Featuring live demos from the hottest companies in Desktop Publishing, this Special Interest Area presents the latest advances and technologies and offers the opportunity to purchase them at special show pricing. Sponsored by ThePowerXChange.

For Educators — "Education District": A must-see for educators and administrators, the Education District will highlight software, Internet tools and curriculum building solutions for both K-12 and higher ed. Sponsored by Apple Computer, Inc.

For the Mac Based Company — "Small Business Solutions": These exhibitors produce products to assist the Mac-based small businesses in such areas as networking, time management, data management and productivity. Sponsored by Apple Computer, Inc.

For the Engineer & Mathematician — "Sci Tech": Featuring hardware and software for the engineer or mathematician, this pavilion focuses on products that specialize in data organization and scientific needs. Sponsored by Apple Computer, Inc.

For the New Media Professional — "Digital Media Studio": Featuring QuickTimeTM and FireWireTM technologies, attendees can find the latest in creating, producing, storing and editing digital media for their Mac. Sponsored by Apple Computer, Inc. and the Digital Video Professionals Association.

For the Software Developer — "Developer Central": Mac software producers can find the best tools and solutions to help produce the next generation of applications for the Mac. Developer Central highlights the products and companies that make programming a Mac easier. Sponsored by Apple Computer, Inc and MacTech.

The Special Interest Areas will be open during regular exhibit floor hours from Wednesday, January 5 through Saturday, January 8, 2000.

For a complete description of MACWORLD Expo/San Francisco 2000 along with show highlights and an exhibitor list, go to


MACWORLD Expo, produced by IDG Expo Management Company, is the world's most comprehensive Macintosh OS event. MACWORLD Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. MACWORLD Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. MACWORLD Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. MACWORLD Expo is sponsored by Mac Publishing, LLC, a joint venture between International Data Group and Ziff Davis, and publishers of Macworld Magazine,,, MacCentral and For more information on MACWORLD Expo call 800-645-EXPO or visit the Web site at

About IDG Expo Management Company

Headquartered in Norwood, Massachusetts, IDG Expo Management Company is a premium producer and manager of exposition and conference events that shape the IT marketplace. IDG Expo Management Company is an affiliate of the International Data Group (IDG) family of companies. IDG Expo-produced events include the MACWORLD Expos in New York and San Francisco; ComNet in Washington, D.C. and E3Expo -the Electronic Entertainment Expo produced for the Interactive Digital Software Association (IDSA). Each year, more than 2,000 exhibiting companies and more than 250,000 IT professionals attend IDG Expo Management Company’s events to buy, sell, learn about and influence the IT purchasing agenda. IDG Expo Management Company was founded in 1979 as Mitch Hall Associates. For more information, please call 781-551-9800 or visit the company's Web site at

About International Data Group (IDG)

IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at