Macworld Increases its Reach to over 2 Million Influencers of Computer Purchases

SAN FRANCISCO, CA – OCTOBER 15, 2001- With the results now in from the latest IntelliQuest Computer Industry Media Study (CIMS v8.0), Macworld magazine is the undisputed leader for coverage of the Macintosh market in terms of Mac systems installed and planned for purchase.

 

Macworld was one of the largest publications in the business survey, seventh largest among the 33 computer publications measured. The study indicates that Macworld is read by over 1.6 million business purchase influencers, and when the overlap with home influencers is considered, Macworld¹s reach increases to more than 2 million purchase influencers in total.

CIMS v8.0 also found that Macworld is one of the most well-read of all computer publications in the business study, measuring high in all three categories of reader "affinity": Macworld ranked second out of 33 in "read 75% or more of a typical issue;" ranked third for "read/examine advertising very/extremely closely;" and ranked second again for "read 3 or 4 of the last 4 issues."

"The results of IntelliQuest CIMS v8.0 underscore the fact that Macworld is read by millions of loyal, active Macintosh Buyers," said Colin Crawford, President and CEO of Mac Publishing, L.L.C. "And Macworld will continue to evolve to meet the needs of these readers to ensure they are as informed and productive as possible."

The CIMS study assesses technology purchase involvement and plans, as well as the media usage of more than 52 million individuals who are involved in

the purchase of technology products and services within US businesses. The CIMS study is conducted annually by Millward Brown IntelliQuest.

About Mac Publishing LLC

Mac Publishing, LLC publishes the world¹s leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches over 2 million influencers of computer purchases*, while the Mac Publishing Web presence garners an average of 2 million unique visitors. The Mac Publishing sites include: Macworld.com and MacCentral.com. Headquartered in San Francisco, Mac Publishing LLC is a wholly-owned subsidiary of International Data Group (IDG).

* SOURCE: Intelliquest CIMS v 8.0

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World and CIO global product lines. IDG.net (www.idg.net), IDG¹s Technology Directory, covers the world¹s largest network of technology-specific Web sites, comprised of more than 300 IDG sites in 70 countries. IDG also produces 168 technology-related events including IDG World Expo¹s Macworld Conference & Expo. Research arm IDC provides computer industry research and analysis through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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