Macworld Magazine Returns to IDG As a Wholly-Owned Subsidiary
BOSTON, MA – OCTOBER 10, 2001 – International Data Group (IDG), the world's leading technology media company, today announced it has become the sole owner of Mac Publishing, LLC, previously a joint venture between IDG and Ziff Davis Media Inc.
Headquartered in San Francisco, Mac Publishing publishes Macworld magazine, the world's leading independent Macintosh publication as well as Macworld.com and MacCentral.com on the Web. This acquisition makes IDG, producer of Macworld Conference & Expo, the world's largest source of targeted information for the Macintosh industry.
"The decision to fully incorporate the Mac Publishing properties into our established global Macworld product line reflects IDG's commitment to the Mac market, our belief in its future, and our strategy of delivering our content across print, online and event platforms," said Kelly Conlin, IDG president and CEO. "IDG advertisers will benefit by having access to over 2.5 million of the industry's most influential Macintosh buyers through IDG's Macworld products in 11 countries worldwide."
"IDG has demonstrated consistent commitment to the Apple marketplace since the early 80s, providing information on the Apple II market," stated Colin Crawford, President and CEO of Mac Publishing. "Given IDG's continued dedication to this market, I'm extremely pleased to be able to bring the Macworld publication back to the IDG family."
IDG was the first media company to recognize the potential of the Macintosh platform: Macworld magazine was founded by IDG Founder and Chairman, Patrick McGovern in conjunction with the first public unveiling of the Macintosh platform in 1984. Today, Macworld continues to reach the largest, most influential universe of active Macintosh buyers. Every month, the award-winning Macworld magazine reaches more than 2 million influencers of computer purchases*, while Macworld.com and MacCentral.com attract an average of two million unique visitors per month. Macworld effectively combines expert product evaluations, reviews and how-tos from its Macworld Lab with 17 years of seasoned reporting to inform Macintosh professionals and savvy Mac users about new products and upgrades. Macworld is currently published by IDG in eleven countries including Australia, France, Germany, Italy, Spain, Sweden, Turkey and the U.K.
Owned and produced by IDG World Expo, this year's Macworld Conference & Expo in New York attracted record-breaking crowds of over 64,000 attendees and proved to be a valuable event for exhibitors in terms of attendee traffic and press attention. Mac enthusiasts are already looking forward to the January 2002 shows in San Francisco, CA and Japan.
* Source: IntelliQuest CIMS v8.0
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World and CIO global product lines. IDG.net (www.idg.net), IDG's Technology Directory, covers the world's largest network of technology-specific web sites, comprised of more than 300 IDG sites in 70 countries. IDG also produces 168 technology-related events including IDG World Expo's Macworld Conference & Expo. Research arm IDC provides computer industry research and analysis through 51 offices in 43 countries. Company information is available at www.idg.com.